Monthly Archives: December 2007

Out on a Mexican Immersion Tour

Hi everybody! Time has come for this blogger to take a well-deserved vacation… in Mexico, of course! where else? So starting today (Dec. 27) and until way past the Reyes Magos festivities (and if the migra doesn’t get difficult) I … Continue reading


One Tamal, Two Tamales: Setting the Record Straight

A tamal (from Nahuatl tamalli, plural tamales) As a Mexican immigrant in this country, I truly appreciate the efforts of the so-called “general population” to embrace the so-called Latino culture (chips and salsa, burritos, chimichangas, tortillas, tequila, etc.) But a … Continue reading

Posted in Food, Marketing & Advertising | 12 Comments

The Christmas Gift You’ve Been Waiting For!

Meet Mexican Santa. And this is no joke, but a real figurine for sale at Feliz Navidad, a Sedona, Arizona Christmas specialty store. Ok, I’ll forgive them, not only because of the holidays and all that stuff, but because the … Continue reading

Posted in Marketing & Advertising | 1 Comment

Hispanics Don’t Know Anything About Winter

I just love it when marketers use real “Hispanic insights” to sell us stuff, any kind of stuff, including eye-care products during the winter months. Take Transitions Optical Inc., which today put out the following press release to inform us … Continue reading

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Virgin Mary Picks Univision for Latest Apparition

A Greenville, Wisconsin family is living proof that miracles do happen when you watch Univision. The local ABC affiliate in Green Bay is reporting that the Timayo family was happily watching El Show the Cristina on Monday night when, at … Continue reading

Posted in Television | 2 Comments

When There’s a Will… There’s Choco Milk

There’s nothing much to say about this, except that Mexicans have not lost their ever poetic way of interpreting things. This photo was sent to me by a friend, but he acknowledges he didn’t take it; so if the rightful … Continue reading

Posted in Food | 1 Comment

Wanted: 1,000 Suckers to Pay $2,500 for a Bottle of Tequila

And speaking of alcoholic beverages and gringos who love to exploit everything that remotely sounds Mexican or Latino, a Texas entrepreneur has launched Dos Lunas Grand Reserve, a 10-year-old tequila that sells for “only” $2,500 a bottle. But don’t get … Continue reading

Posted in Marketing & Advertising | 2 Comments

Do you Want a Beer With your ‘Narcocorrido’?

We have narco-corridos so why not narcocerveza? My people (and by this I mean, Mexican people) have launched a new brand of beer called Malverde, after the famous saint patron of, well, drug-dealers. Malverde was actually appropriated by drug dealers, … Continue reading

Posted in Marketing & Advertising | 2 Comments

Dude! We Don’t Know How to Spell Due

From today’s Hispanic PR Wire. Check out the following headline if you want to start your day laughing! (and before they go and change it)

Posted in Marketing & Advertising | 1 Comment

And Now… Frida Kahlo-Themed Sneakers

  Marketers just don’t seem to stop in their quest for innovation. The turn is now for Converse Shoes, which has launched a limited edition of Frida Kahlo-themed sneakers, according to Mexico City-based blog Compradicción. (Do these people know the … Continue reading

Posted in Marketing & Advertising | 19 Comments

It’s Déja Vu With a Republican Twist

Watching the so-called “Spanish-language” Republican forum last night on Univision was like déja vu all over again. The format (in which candidates were asked questions in Spanish, which then were translated into English and then back into Spanish) was hard … Continue reading

Posted in Immigration, Television | 3 Comments

Only in [Culturally Diverse] New York II

Taken during a recent venture into Jackson Heights. Somewhere along ‘La Roosevelt’ in Queens. Have a wonderful weekend, hopefully filled with tacos and tortas from Chespirito.

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How Do Pork Chops Exactly Offend Hispanics?

According to recent press reports, Philadelphia’s IronPigs’ baseball league has been forced to change the name of its mascot, PorkChop, simply because a group of Hispanics in the area claimed the moniker was offensive, outrageous, preposterous and ultimately unacceptable. The … Continue reading

Posted in Marketing & Advertising | 6 Comments

Surrealist Mexico Part II: Ice-Skating on the Zócalo

First it was the Urban Beach, now the Mayor of Mexico City is treating my paisanos to a true novelty: the world’s largest ice-rink has opened its doors right in the middle of the damn Zócalo! And it’s no joke. … Continue reading

Posted in Politics | 7 Comments