Leave it to Mexican taqueros in New York City to reimagine Frosted Flakes (Zucaritas, in Latin America) and turn them into something truly delicious: Tacos de Carnitas.
You probably don’t know this, but José José (né José Rómulo Sosa Ortiz) was not only one of my favorite Mexican singers; he was pretty much responsible for a lot of crying during my yesteryears. So many of my memories from Mexico are intrinsically linked to a José José song: The first time I got drunk (on a disgusting bottle of Padre Kino white wine;) my first kiss; my first heart break…
I don’t exaggerate when I say José José was the soundtrack of my family life back in Mexico growing up. And, just like Juan Gabriel, another Mexican grande who left too soon, José José was already a staple in my home way before the hipsters or younger people discovered his beautiful voice. Awwww, the parties in San Pedro de los Pinos with us singing out loud to the tune of No me digas que te vas, El triste, Gavilán o paloma or Si me dejas ahora, my mom’s personal favorite.
I’m not sure heaven exists, but if it does my mom is in for a big fiesta with two giants who –just like her– left us way too soon.
Fútbol? Nah, this kid wants to play hockey. SHOCKER: He’s a “Latino!”
So much for the bad blood between this blogger (i.e. yours truly) and Hispanic Heritage Month. Goya has launched a new campaign which is actually a fun way to show America what I HAVE BEEN SAYING, like, FOREVER: That not all Latinos are fond of fútbol, abuelas or conservative values.
The following spot, crafted by Dallas-based Dieste, kicks off with a hilarious take on a Latin stereotype that is way too common in this country:
[NARRATOR’S VOICE] They say if you know one Latino, you know all Latinos: We only think of fútbol and nothing but fútbol.
Pan out to a scene where dad & kid are having breakfast (¿huevos rancheros?) and kid blurts out: “Dad, I want to play hockey.”
SHOCKER!
But perhaps my favorite part is around the subject of language, where you can get away by saying, well, they all speak Spanish… REALLY? Think again:
Frijoles > Habichuelas > Porotos > Judías*
*Yes, judías. Go Google it or something…
WATCH
Our client GOYA celebrates Latin diversity with their new campaign: Ode to a Mix. Let’s celebrate our heritage with unique flavors. If it’s Goya… it has to be good! pic.twitter.com/B8MuA0bj7a
People pass buckets and shovels to remove the rubble of a collapsed building Sept. 19 after an earthquake hit Mexico City. The magnitude 7.1 earthquake hit to the southeast of the city, killing hundreds. (CNS photo/Ginnette Riquelme, Reuters)
NOTE: These images are not mine. I was fortunate enough to be elsewhere when the Sept. 19, 2017 earthquake struck. I just thought all of what has happened so far in my birth country should serve as a great reminder of how Mexicans can come together in times of crisis and tragedy, no matter what the so-called leader of the free-world would want you to believe.
Today in things I didn’t think I needed until today: Tane’s Mexican charm collection, featuring conchas, trompos, chupones, calaveras, piñatas and my personal fave: a traditional tortilla maker.
You know where to find me. Send them all to me, pretty pleeeeeeeasseee?
I don’t know about you, but I do take national holidays very seriously, especially when it comes to drinking and eating like there’s no tomorrow.
So, in celebration of my very recent double-citizenship bonanza, I am pulling all my U.S.-based resources to list the very best stuff you can buy on THIS SIDE of the border to wear on September 15 and feel as if you were on the OTHER side of the border.
Please note that some of this stuff is very likely Made in China and will not last another September 15th, but who the hell cares? Get them all now, and join me tomorrow in yelling: ¡Viva México, cabrones!
Now, on to the day’s relevant clothing…
The simply-awesome Mexico leggings –and green shoes:
Marketing and advertising executives would be well advised to use the advertising tactics of Mr. Miguel Fong, some dude I don’t know but who teaches English in Mexico.
If you are bilingual, you will now have appreciated the power of the above ad. But here’s a quick translation for my beloved monolingual followers:
WANTED
He responds to the name “Unforgettable”
If you cannot read this name, it is because its in English. Contact me so you can learn!
Would you eat a burrito with a name such as “Lock Her Up?”
I didn’t think so, but someone does.
Hanif Mohamed, a Muslim immigrant from Kenya, had the not-so-swell idea to open a taquería in Albuquerque with items he hopes will make us crave for his Mexican “food.” Urban Taquería‘s food items include tacos & burritos with bizarre names like “No Collusion,” “The Wall,” “Under Audit,” “Executive Privilege,” and –of course– “Bad Hombre.”
Maybe, Mr. Mohamed, but what’s with the chipotle arbol and the carne adovada? That’s already a no no for this Spanish grammar-obsessed blogger, so I think I’ll pass on your “conversation.”
Oh, and don’t get me started on your habañero mayonnaise…