Monthly Archives: November 2011

Mitt Romney Cares for Hispanic Voters. Visits Conchita Foods to Prove It

Only one thing is more pathetic than a politician campaigning for votes: A Republican politician courting U.S. Hispanic voters. Watch Romey as he visits South Florida’s Conchita Foods to receive the endorsement of three Cuban-American GOP heavyweights (Ileana Ros-Lehtinen, Mario … Continue reading

Posted in Politics, Television | Tagged , , , | 2 Comments

OMG, You Guys! The Strauss-Kahn-Diallo Saga Comes to Telemundo… Well, Not Really

I though this was going to be yet another bleak week, but then I remembered Telemundo’s Una Maid en Manhattan premieres tonight (8:00 PM/ET) on the Telemundo channel. In a nutshell, this is the story of a terribly-good-looking hotel maid … Continue reading

Posted in NBC, New York City, Telemundo, Television | Tagged , , , | Leave a comment

ANA’s Best Hispanic Campaign Features a Roach-Killing ‘Chancla’ Hard at Work

This spot for Ortho Home Defense Max Insect Killer was named best Hispanic campaign at this year’s ANA’s Multicultural Marketing & Diversity Conference. Spot by Grupo Gallegos, via: Advertising Age

Posted in Hispanic ad agencies | Tagged , , , | Leave a comment

New Hispanic Mom Site Treats ‘Gringas’ as ‘Otras’

The folks at CafeMom today announced new funding -and some editorial hires- for their upcoming blog Mamás Latinas.  And while I am not a mom per se, I am certainly a Latina (and a very nosy at that) so I … Continue reading

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How do you Say ‘Plum Tomato’ in U.S. Spanish?

One of the most beautiful things about language is that it manages to re-invent itself, transforming the names of otherwise unpronounceable stuff into things we (phonetic-language-speaking people) can understand -and pronounce properly. How else would you explain the wonderful transformation … Continue reading

Posted in Food, Immigration, Language | 2 Comments

Here’s your Hispanic Mayonnaise to go with your Hispanic-Inspired Tuna

When it comes to reaching Hispanics, marketers are a real creative bunch. First came Procter & Gamble with its groundbreaking research concluding Hispanics love to smell. A little later, McDonald’s concocted the Big Mac wrapped in a flour tortilla and more … Continue reading

Posted in Food, Marketing & Advertising | Tagged , | 3 Comments

Go @Jaguares, Go @CervezaSol, Go @Twitter

Mexico is soooo ahead of, like, everybody else, that our soccer teams are embracing the Twitter craze like there is no tomorrow. Take the Jaguares de Chiapas, a professional fútbol team, which this week launched an unusual campaign, using its players’ … Continue reading

Posted in Latin America, Marketing & Advertising, Twitter | Leave a comment