If you thought the soft drink giant a.k.a. The Coca-Cola Company couldn’t care less about the growing multicultural crowd, think again. The company this week laid out its vision for the future, which means a “strong focus” on multicultural marketing as soon as … 2020.
But that is not all. As Katie Bayne, CMO of Coca-Cola North America, was quoted saying:
“Our multicultural plans are now 12-month plans. It is no longer Hispanic heritage month followed by Cinco de Mayo […] We have a deep connection through the World Cup with Hispanic males and through the novelas with Hispanic females.”
No matter Cinco de Mayo (which happens in May) is actually followed by Hispanic Heritage Month (Sept.-October)… Coca-Cola will be using soccer to attract Hispanic men, and novelas to attract Hispanic females.
Don’t believe everything you hear: Lou Dobbs is actually our BFF and he wants us to know we are not the ones responsible for bringing leprosy to this country… it was -who else?– those damn South East Asians…!
Tired of your same old Yellow Tail? Here is a 2007 Shiraz that will lift your spirits and will probably leave you wrestling a mortal resaca the following morning.
Introducing Australia’s Luchador Shiraz.
According to wine enthusiasts, the Luchador Shiraz is “dark purple and deep red in color and has copious amounts of vanilla, black licorice, oak, and blackberry jam on the nose.”
I don’t know you, but this blogger is reluctant to try anything that will potentially make you feel like having “blackberry jam on the nose.” But after embarking on a 2-minute Google search serious investigation, I found that this wine is for real and was conceived by some Aussie guy who wanted his beer-drinking beers to try something a little more sophisticated.
“A Mexican friend of mine took a bottle to a family party of about 200 in East Los Angeles and someone commented, ‘I’ve never seen a wine with Hispanic appeal before.’ I love it when stuff like this happens.”
Alas, at $17.99 a bottle, the thing is a little too steep to appeal this particular Hispanic (i.e. an underpaid blogger). So next time I attend a family party of about 200, I will stick to my case of Coronitas.
Ready to cross the Rio Grande but have no idea what direction to take?
Worry no more, vatos! Ricardo Domínguez, a Mexican activist, hacker and -from this day on- this blogger’s favorite person ever, has come up with a tool to assist Mexicans migrant workers to safely cross the border into the U.S.
According to Domínguez, who actually has a legit job at the University of California in San Diego, all you need is a $30 GPS-ready Motorola phone, which you can comfortably purchase on eBay.
Upon rejoicing over Lou Dobbs’ departure from CNN, New York City’s El Diario La Prensa graces its cover with yet one more wonderful headline, this time dealing with the potentially deadly H1N1 virus, from now on also known as “La Puerca” –not to be confused with “La Prieta,” who by the way also happens to grace the paper’s Sunday cover.
Question: How does Nestlé Waters North America celebrate “its commitment to the Hispanic community?”
Answer: Opening a Nestlé Pure Life Mercado del Agua in the Bronx. [Duh!]
And no, this is not a joke, nor an hallucination of this blogger. El Mercado del Agua is opening its doors as we speak (Saturday Nov. 14) and Univision’s one and only Cristina Saralegui is there right now, ready to autograph your own bottle.
Are you still here???? What are you waiting for?!! Get your fat Latino ass off the sillón and go get your dose of celebrity-endorsed water!
Under an op-ed piece titled Good-bye to an anti-hispanic, New York City’s El Diario La Prensa today applauded CNN for the decision to oust Lou Dobbs, who -among other things- had claimed immigrants are responsible for “an increase in leprosy in the U.S.”
Upon hearing the news of Lou Dobbs departure from CNN to go and save the whales, fight climate change and engage in constructive problem solving, I decided to re-post this, his finest interview. Ever. And Ever.
Something very strange seems to be happening to Sammy Sosa, who was spotted last week in Vegas, while attending the Latin Grammys.
Rebecca Polihronis, a former Clubs employee, told the Chicago Tribune that Sosa’s lighter skin is nothing but the result of a skin rejuvenation process. “He is in the middle of doing a cleansing process to his skin,” she said.
That may very well be the case, but if you asked me, I think the retired ball player is only trying to get an invitation to El Show de Cristina or at the very least land a small role in a Mexican telenovela.
If you thought Spanish-language TV was all about Columbian telenovelas and ass competitions, think again. Our favorite TV salesman, Vince Offer, is here to cheer you -and your spiceless food- up… in Spanish and while talking about his balls and some exciting piece of tuna.