Monthly Archives: August 2012

Messi Stars in New Bimbo Commercial, Features Clueless Mom

Hold your jokes about the whole ‘Bimbo’ name thing. The Mexican food giant has tapped fútbol cutie Lionel Messi to pitch its allegedly super enriched white bread. I love Messi, but the clueless soccer mom is awesome, too.

Posted in Food, Marketing & Advertising | Tagged , , | Leave a comment

So, Here is what Happened Friday in NYC [en Español] ‘Tiroteos Kill 2 y Terminó 8’

Call me crazy, but I think newspapers that use Google Translate to provide Hispanics with fresh, up-to-the-minute information are totally awesome. Otherwise, where would this blogger get her kicks? Take the Hartford Courant, which in an effort to appeal to the budding Latino … Continue reading

Posted in Language, Print media | Tagged , , | 1 Comment

O.C. High-School Asked to Drop ‘Señores & Señoritas’ Event

Oh, Man! Why do media outlets have to come and ruin the fun for everybody? Take this Anaheim Hills High-School in Orange County, whose students have been asked to drop a “Mexican-themed Day,” and exchange it for some “sensitivity training … Continue reading

Posted in Education, Racism, Television | Tagged , , , | Leave a comment

Pronto Insurance Gets this Blogger Out of her Pepsi Blues

… There is Hispanic marketing nonsense and then there is Pronto Insurance. Yes, my friends, the company that brought you the Faster than a Flying Chancla tagline, is now back at it with its More Flexible than a Flour Tortilla line. … Continue reading

Posted in Marketing & Advertising | 1 Comment

Hispanic Marketing Reaches New Low With the Pepsi-Branded Mariachi

I did not attend this year’s Hispanic Retail 360 conference, nor am I claiming ownership of this photo. A loyal follower of this blog sent it to me thinking I would have a good chuckle. I didn’t really laugh, though … Continue reading

Posted in Marketing & Advertising, Stupid propositions | Tagged , | 7 Comments

Grab a Tampon. Say Cheese. Win an iPad… Wait… What??!!

¡¡¡IMPORTANT UPDATE!!! I have submitted my pic posing next to my favorite tampon to #Saba México, but I haven’t heard back. Yet. Below my original post…. If you were a marketer pitching feminine pads and tampons and wanted users to … Continue reading

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Comedy Central’s Idea of ‘Funny’ is a Bunch of Mexicans Competing in a Siesta Contest

You guys know I’m all up for funny & irreverence. But there are things that -when done badly- are just not really that funny. Take this commercial via Wieden + Kennedy Sao Paulo, Brazil, which actually made it to the … Continue reading

Posted in Latin America, Mexico, Stupid propositions, Television, You Tube | 5 Comments

Gatorade Will Have you Believe Hispanics Love Lime & Cucumber in their Sports Drink

I said this before, and will say it again. Marketing minds will never cease to amaze me. Not content with having conceived Hispanic mayonnaise, Hispanic cheese and Hispanic tuna, marketers have now concocted a Hispanic-flavored sports drink. According to Fronteras, Gatorade … Continue reading

Posted in Marketing & Advertising | Tagged , , | 3 Comments

At Last! Liberman Drops ‘José Luis Sin Censura’

It was about time! After an 18-month campaign by media organizations and gay and lesbians defense leagues, Spanish-language media juggernaut Liberman this week said it will drop ‘José Luis Sin Censura,’ a show it describes as the Hispanic Jerry Springer, and which … Continue reading

Posted in Marketing & Advertising, Television | Tagged , , , , | Leave a comment

It’s Corn… It’s ‘Mexican’… It’s Mexicorn!

Did you know that throwing bits of green and red peppers into your otherwise-boring whole-kernel corn will turn it into a tasty –and zesty– fiesta? That’s right, peoplez! Green Giant wants you to come try Mexicorn: It’s tasty, zesty / dulce & … Continue reading

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