Monthly Archives: February 2007

Ver para creer

My friend, a very modest advertising creative (yes, there are still some of those left) who prefers to remain in anonimity, has just forwarded me a story which I considered too good to ignore: It turns out José Feliciano has just … Continue reading

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Analyze this!

I guess you can say there is nothing new on the Internet, but today I came across a very interesting site, whose name I just adore: Psiquealo. Presumably from the prefix “psique,” the site offers a platform (or shall I say virtual … Continue reading

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What I learned from telenovelas

According to a story on today’s New York Times, the Federal Communications Commission fined Univision with a record fine of $24 million for falling short on regulators’ expectations for educational children’s programming. Univision had long maintained that telenovelas were educational … Continue reading

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Non-Hispanics need not apply

Do you think Hispanics are discriminated against? Not in Phoenix. A publicly traded corporation this week agreed to pay almost half a million dollars to end a discrimination suit that started two years ago when federal investigators found Hispanics were … Continue reading

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The other Aznar

Analyzing Cuba can be a confusing task. Thankfully, a group of Miami journalists is here to help. In a statement released Friday via Hispanic PR Wire, Mega TV announces the debut of Pronósticos, a program which “will analyze the future … Continue reading

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Let it be Fox … please!

Quoting “unnamed sources,” the New York Post this week reported former Mexican president Vicente Fox is being considered for the top post at Univision, as the network readies to change hands in April. What a golden opportunity for Hispanic media journalists! … Continue reading

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Ay Mis Hijos!

Ever wonder why there are so many Latino janitors, gardeners, maids and buss boys? … Probably because nobody ever told them they might be better off as engineers, mathematicians or plain scientists. Duh! But this might change soon thanks to … Continue reading

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El dia del “pankeik”

Do you know what day is today? It is “El Día Nacional del Pancake,” or National Pancake Day, an annual celebration which dates back to the 15th century, but has become a valuable marketing vehicle for …  pancake restaurants, of course. In a … Continue reading

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Chicken wings

All of us tired of seeing everything Made in China lately, should get some consolation in the fact that, soon, the Chinese will start complaining about Latin Americans getting in the way of their culinary tradition. Barely two weeks after … Continue reading

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Santo! Santo!

Move over Speedy Gonzalez. The Cartoon Network is hoping to boost audiences by bringing to life a favorite Mexican icon: wrestling legend El Santo (aka El Enmascarado de Plata or the Man in the Silver Mask) Produced by Cartoon Network … Continue reading

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Legally tacky

Greenberg & Stein, a New York City-based firm specializing in injury law, greets visitors to its Web site with a very serious and professional look: a sober blue and white home page features the Manhattan skyline in the background and the … Continue reading

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Dios sin barreras

If Geico picked cavemen to pitch car insurance and Budweiser opted for manly men to sell more beer, why can’t Lexicon just bring out God? In its latest marketing effort, Inglés sin Barrreras has a new ad out pitching its … Continue reading

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Not that kind of salsa

What do you get when you order chips & salsa in a Spanish restaurant? A full order of disappointment. This frigid afternoon, while killing some time before a movie, I sat down for a drink at El Quijote, the famous … Continue reading

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Playing with dolls

What is it with grown-ups and dolls? It turns out now that the “teenagers” featured in Rebelde and RBD, the telenovela and music ensamble brought to you by Televisa, will now be immortalized by Mattel in the form of three … Continue reading

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Breasts vs. brains

In his self-published book, Secretos de Impacto, former Univision reporter Pablo Padula speaks of rivalries among celebrities, “biased” news coverage and even some juicy sex gossip involving top executives during the 14-plus years he worked at the Spanish-language network. Read the full story here. … Continue reading

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