Monthly Archives: April 2007

Of marketing and “Hispanic food”

Marketing is so powerful that it can turn a small, humble kind of spice into the main component of thousands (yes, thousands!) of “Hispanic foods” in the U.S. At least that is what marketers want you to believe. An article … Continue reading

Posted in Food | 2 Comments

Why we love …

You might think whatever you want of Univision, but one thing is indisputable: It has perfected the art of marketing itself. Univision Communications is one of the nation’s largest buyers of Spanish-language media, promoting its properties on TV, radio and … Continue reading

Posted in Television | 1 Comment

Here we go: Now it’s ‘Cinco de Mayo Barbie’

I was really hoping to ignore the “holiday” altogether, but a recent announcement by Mattel was just too good to be true. Turns out that this year the giant toy maker is launching a new -revised- version of a Cinco … Continue reading


People, pomp and circumstances…

Ok, I didn’t make it to People en Español‘s 50 Most Beautiful People issue (again!) so I might as well bitch a little bit about it … oh well, not that much. Actually, the June 2007 looks quite nice, with … Continue reading


Bloomberg goes to Mexico

Where does New York City turn to learn how to deal with lots and lots of poor people? Mexico, of course: we have a solid 50% of the population living in poverty, and one fifth living in extreme poverty, according … Continue reading

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Latinas of the world, misbehave!

Latinas, feel free to misbehave. As it turns out, our bad habits, misdeeds and pecadillos are all rooted in our traditional, patriarchal, Catholic rearing which makes us naturally submissive and subordinated to men, and therefore prone to fall into their arms no … Continue reading

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Hispanics eat gratis in Carpentersville

I love the Web and I love having a blog, because this gives me a legitimate (if somehow morbid) reason to go hunting for Latino-related stories on the Internet. And thanks to this perpetual search, I learned today that there … Continue reading