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Monthly Archives: April 2008
Talk About a Genuine Chocolate ‘Bar’
Attending Hispanic conferences is always a wonderful experience, especially when you end up awash in Latino-themed goodies. Such was the case at this week’s HACR’s annual Symposium in New York City, where attendees were treated with Margarita-flavored milk chocolate bars, … Continue reading
Posted in Food, Marketing & Advertising
1 Comment
A Case of Product ‘Misplacement’
It is not news that Spanish-language television is plagued with product placement pitches and product endorsements by network talent. But here’s what can go wrong, very wrong, when you do so on live television and your main “pitch man” cannot … Continue reading
Posted in Food, Marketing & Advertising, Television
Leave a comment
Hide your Blackberries. The Mexicans are Coming!
I’m sure you don’t know this, but we Mexicans are very fond of fruit. This was evident this week during Felipe Calderón’s NAFTA meeting in New Orleans: “A Mexican government official who was in Washington DC to advance the meeting … Continue reading
Posted in Politics, Why I Love Mexico
1 Comment
Respect the Chilpotle
One has to appreciate the efforts by Stand to add exotic spices to its otherwise boring American food. The Manhattan “fancy” burger joint not only offers its own homemade ketchup, but is now entering uncharted territory: the Chipolte. But just … Continue reading
Posted in Food, Marketing & Advertising
5 Comments
Forget Novelas. The Erotic Network Lands in LatAm
And just when you thought Latin American television couldn’t get any better… The Erotic Network has announced the launch of three channels in our Roman, Catholic and Pope-loving countries: XTSY, Real y Juicy will be offered to cable subscribers on … Continue reading
Posted in Television
1 Comment
Global ‘Warning’: Baja is Gone. Again
Forget about the Absolut fiasco or my -unsuccessful- attempt to boycott UPS. The latest geographical offense comes courtesy of Mr. Al Gore and his WE-wee $300-million-dollar campaign. Look carefully at the following map and answer the following questions: -Where the hell … Continue reading
Posted in Politics, Sal & Pimienta
7 Comments
