Monthly Archives: April 2013

The Arizona Diamondbacks Lure Hispanic Baseball Fans With Culturally Relevant Hot-Dog

Los Diamondbacks de Arizona, which is Spanish for The Arizona Diamondbacks, have partnered with the local Univision station to offer Hispanic baseball fans the chance to gobble up at the stadium in a culturally-relevant way: With a $7 “Sonora-style hot-dog.” … Continue reading

Posted in Arizona, Food, Marketing & Advertising, MLB | Tagged , , , , | 6 Comments

Mexican Men Know How to Lure Women…. [into the Fridge]

Say what you will about Tecate, but the beer maker knows a thing or two about Mexican men and their tricky ways to get women do what they want (namely to get them cold beers from the fridge.) I don’t … Continue reading

Posted in Latin America, Marketing & Advertising, Why I Love Mexico | Tagged , , | Leave a comment

This is How PETA Wants Latinos to Stop Craving Meat

PETA, the animal rights organization, has launched PETA Latino, apparently because they want my people to stop eating chicharrón, carnitas, chuletas, suadero and all those delicious -and nutritious- foods we’ve been eating since we were toddlers. I commend PETA on its … Continue reading

Posted in Beauty Queens, Food, Marketing & Advertising | Tagged , , , | 2 Comments

This Dominican Salon Offers ‘Acondicionadol’ and a Chance to Look Like Shirley Temple

Photo: Laura Martínez (Harlem, 2013)

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Kate del Castillo Pitches Fragrance not Called Kate del Castillo

First came Paulina, then Shakira, Banderas, JLo and even José José. Now, my paisana, Kate del Castillo, is the latest celebrity to join the club of Latino celebrities pitching a fragrance. But unlike previous launches, Kate’s fragrance is not called ‘Kate del Castillo.’ It is a … Continue reading

Posted in Latin celebrities, Marketing & Advertising, Why I Love Mexico | Tagged , , | 1 Comment

Research: Hispanics Love ‘Authentic’ Food, Including Make Believe American Tacos

When it comes to Hispanic eating habits, there is not such a thing as “enough research.” Take the latest from Technomic, a Chicago-based firm that this week revealed that Hispanics are more inclined to dine out than the general market. … Continue reading

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This Tide Commercial Shows Why it’s so Hard to be a Hispanic Millennial

If you thought Hispanic millennials were just like regular millennials, think again. Hispanic millennials, according to a new series of Tide commercials, not only sit around doing nothing and play with their phones. They have the added burden of having to … Continue reading

Posted in Cuba, Cuban-Americans in Miami, Language, Marketing & Advertising, You Tube | Tagged , , | Leave a comment