Marketing geniuses have given us culturally-relevant Hispanic cheese; deliciously weird tortilla-flavored chocolates, Mexican Coca-Cola and even a Hispanic lettuce. So it was really just a matter of time before somebody came up with a Hispanic tuna.

And that day, my friends, has finally arrived.

This blogger is happy to announce the launch of Auténtico, a “Hispanic-inspired canned tuna line” from the makers of non-Hispanic-inspired tuna StarKist.

According to a press release:

“Auténtico products blend StarKist tuna with bold spices such as red, chili and jalapeno peppers […]”

…because as everybody knows, Hispanics like spices and seem to put jalapeño everywhere.

¡Chunta-chunta-chunta-chún, vamos a comer atún!

Hat tip: HispanicTips