Looks like Parisians have found a terrific way to cater to the waves of American tourists during the summer vacations: Extend the offer of American food (hamburgers, club sandwiches) to a more multiethnic fare that now includes bad Mexican food.
This joint in the heart of la Rue Mouffetard makes it a point to target the right audience, as it is not cuisine Mexicaine fraîche; but Fresh Mexican Cuisine.
Let me explain. Or, rather, let’s hear it directly from David Cardona, Clorox multicultural marketing chief, as he recently told AdAge:
“As Hispanics become more acculturated, they still maintain similar cleaning habits, even though they clean less […] For instance, he said less acculturated Hispanics index at 140, meaning they clean 40% more than non-Hispanics. That index declines as they become more acculturated, and hits 100, or the same as non-Hispanics, for the most acculturated Hispanic consumers.”
I mean, prior to my being acculturated, I used to say “fragancia,” as we say in proper Spanish. But you never know. Perhaps the dirt that abounds in my acculturated Latino home has messed up my vocabulary as well.
Hard to blame the owners of this “Latin” Café in Roubaix, France, for trying to add some color to a town, which once was ground zero for France’s textile industry, and now has succumbed to high unemployment and off-track betting joints.
If you happen to be in Paris and -all of a sudden- feel the itch for some good, bibliographic reference for all things Pocho, make sure to drop by the Gibert Jeune Bookstore in the heart of St. Michel.
The place features a pochothèque, which this blogger believes is convinced, it’s an entire section dedicated to Pocho studies.
This blogger was really hoping to take a break and enjoy some time off during this summer vacation. As it turns out, multicultural marketing knows no time off, nor borders and it doesn’t cease to amaze me, no matter where I am.
Greetings from La France, where gringos are making a killing pitching made-believe Mexican food (and inexistent Spanish words) to naïve Parisians.*
Photo: Laura Martínez, Paris, 2012
*Oh, and don’t get me started on the disgusting look of said “le guacamole.” I’m trying to eat here.
I know thousands some of you will be obsessively clicking on http://www.Miblogestublog.com looking to get your daily fix of sardonic commentary about the wonderful world of Hispanic media. But you cannot have your pambazo and eat it too. This blogger is tired and needs to regroup and plan a content strategy for the second half of 2012… It won’t be easy. December 2012 will bring us two very important milestones: The End of the World (on December 21nd to be precise) and the inauguration of Enrique Peña Nieto as President of Mexico.
This blogger hasn’t decided yet which of those two events will be the most catastrophic, but I promise to keep you posted.
Bored yet? Read my archives. I promise you’ll have fun, fun, fun.
After numerous complaints by anal law-abiding citizens who think public urination is not a really good thing, Tecate has decided to pull the above billboards. See? Even if you don’t speak Spanish, the message is pretty clear: If you’re a man who drinks Tecate and thus have ‘coraje’ (balls, courage, etc.) then you should be able to relieve yourself anywhere you like; on trees, for example.
The Consumerist has the full scoop, including Tecate’s apology, which goes like this:
We have an internal process whereby every ad is reviewed for compliance with our local code for responsible commercial communication. As a part of that process, this ad concept was rejected by our US team but unfortunately, an error was made and the ad was mistakenly released and posted. We sincerely thank consumers for bringing this to our attention and have immediately removed the ad. We regret the error and are taking a look at our internal controls to ensure this does not happen again.
Here’s the first on-air promo of the much-anticipated Mundo Fox broadcast network, expected to launch some time next Fall. I have no time for sarcastic remarks at the moment, so watch yourselves and leave a comment if you feel like!