We can talk forever about “cultural insights” and “smart” marketing strategies, but the organizers of this Latin single’s event in Queens, NY do know how to write one catchy tagline.
“Venga frío y salga caliente” has got to be, like, the most attractive, appealing and convincing branding slogan, ever. [So much so, I wouldn’t even know how to translate it]
So, stop reading! What are waiting for? If you live in the New York City area, free on June 3rd and feel like leaving a party venue feeling positively horny, make sure to check out this Latin Single’s Hot Fiesta.
Hat tip: LatinVision
MI BLOG ES TU BLOG 
It also contains an example of something that I constantly see in Mexico: an odd insertion of English into an ad, in this case, “Singles Hot Party.” My favorite examples of these are ones where the product/service (often a restaurant) is one associated with a culture that speaks neither Spanish nor English.