1983 vs. 2012: Watch the Evolution of the Mexican ‘Negrito’

If you have ever been to Mexico, chances are you’ve eaten or at least seen a Negrito, an ubiquitous chocolate sweet produced by Mexican food giant Grupo Bimbo and sold pretty much in every tiendita around the country.

I ate one as recently as last month, and while the taste has not changed a great deal, its advertising has.

Check out the following commercials for Negrito Bimbo.

and the 2012 one…

Oh, and did I forget to include its 1980’s packaging?


This entry was posted in Food, Marketing & Advertising, Racism, Television and tagged , , , , . Bookmark the permalink.

9 Responses to 1983 vs. 2012: Watch the Evolution of the Mexican ‘Negrito’

  1. lechancle says:

    I wonder why they named it here Bimbolete… Mmmmm

  2. J. Rodrigo Hernández says:

    And your point after all these examples of marketing over 30 years is? I mean, nobody in Mexico will see it “politically incorrect”, to say the least… Pretty much like the “Memín Pinguín” commemorative postage stamps about 10 years ago, which caused a big commotion in the US, while nobody in Mexico gave it much attention, except, maybe, for the reaction it provoked in America.

  3. Carlo says:

    In Mexico they see it from a different perspective. Kind of how children do things that may seem wrong to others but, because of their inocence, its done without malice. The african slave trafficking was virtually unexistant in Mexico back in the days of the Spanish colony so none of this “Black revolution” movement occured like it did in the US with Martin Luther King. We all enjoy Negrito bimbo here in Mexico, its not politically incorrect.

    • Vicente Yanga Guerrero says:

      Typical, you don’t know your own history. This is the problem in Mexico, Your education system is horrific. You don’t about Yanga? You don’t know who Vicente Guerrero was? It is said that Mexicans are among the least read people on the planet.

      You are correct with your analogy about children. But the difference is that the society oftentimes consentir it’s people, and like a child that does something wrong, the child does not care because the child is self-centered and has low emotional maturity which is normal…for a child. But why do the adults there behave this way?

      It is politcally incorrect,but the people do not care if they offend other people.

    • Gus says:

      Totally agree with u Carlo….we in Mexico see this this things from a different perspective… USA is a country with sooo many fears…..

  4. tiffany says:

    why is the name now Nito?

    • Gus says:

      I totally agree with carlo….we, in Mexico see it form a different perspective…. nobody care about this, nobody feels offended…. USA is a country with so many fears, but because the slavery time back then…Digo, yo nomas digo !!

  5. Gus says:

    Well….I couldn’t see any commercial…. what’s the big deal about Bimbo and the Negritos????

    • Raul Huerta says:

      Bimbo is now an international company that markets it’s products to countries where the word “negro” is offensive or discrimative to many people living there. Therefore the change to the name “Nito which has no racial meaning in these countries and has a reminiscence of what negrito was once in Mexico.

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