In the latest chapter of Bizarre Marketing Endorsements, Luis Miguel (aka El Sol de México) has partnered with Alignment HealthPlan in an effort to celebrate a “commitment to vitality and wellness at every age,” because, as President & CEO Dawn Maroney says:

Together, we’re not just changing how you experience health care; we’re celebrating you. Welcome to a new era of aging.

I don’t know about you, but this thing leaves me feeling like 100 years old, especially when the last LuisMi-endorsed commercial I remember is when this hottie used to look like this:

Hat tip:@lechancle