Unless you’ve been living under a rock or – worse – are not following Mexican memes on social media, you have definitely heard our new favorite mantra. It is three simple words that we are now repeating over and over again: ¿Y si sí?
Yup, these three words are now everywhere, and while it’s not clear who started it or where it came from, it’s now EVERYWHERE, from the front pages of newspapers to memes and echoing across every group chat. And – unfortunately – it has also been taken over by marketing folks who are using it to pitch everything, from cars to delivery services.
What does it mean, anyway?
A literal translation of ¿Y si sí? would be something like “What if yes?” but what we mean by that little, powerful phrase is “What if we win?” … as in … what if we win… The World Cup?
So I’m crossing that out because I’m not the want to jinx it. In any case… ¿Y si sí?
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