After much teasing, Dos Equis finally unveiled its first full-fledged commercial featuring French actor Augustin Legrand, the brand’s new “Most Interesting Man in the World.”
And he’s actually not that interesting.
Unlike Jonathan Goldsmith, Dos Equis’ original — and devastatingly handsome — Most Interesting Man in the World, the new guy comes across more like a hipster than a seductive “real man” á la Goldsmith. Unlike his predecessor, who enjoyed sharing a good meal surrounded by several gorgeous women, the new will make you a “spinach fettuccini with a shiitake mushroom glaze.”
Per Dos Equis, the action in the new ads take place entirely in the present era, unlike the old ones that included footage of a younger version of the man, suggesting a bygone era. The new spots — and spokesperson — are also an attempt to attract more so-called millennials to the brand, proving once again that millennials just ruin everything.
Via: Dos Equis