Mexico’s COVID-19 Czar Goes to the Beach; Hilarity Ensues

Mexico’s coronavirus czar Hugo López Gatell urged Mexicans to stay home… but then he went on a beach vacation, sparking anger … and tons of memes.

After urging people to stay home, wear a mask, keep a safe distance from others and avoid going on vacation, Mexico’s coronavirus czar, Hugo López-Gatell, decided to take a maskless beach vacation in Oaxaca, prompting a wave of criticisms among Mexicans and later becoming the nation’s butt of the joke.

A series of photos published this weekend show Dr. López-Gatell seated at an outdoor bar with a female companion in the tourist-friendly beach of Zipolite, Oaxaca. Neither is wearing a mask. Another photo, taken a few days earlier on a crowded flight from Mexico City to the beach resort, López-Gatell is seen talking on a cellphone — again not wearing a mask. The photos quickly went viral on social media.

While the politician’s beach escapade sparked anger, naturally, it also gave rise to some hilarious memes and images that continued to light the Internet well into the new year, because when it comes to quick, witty Internet humor, Mexico sigue siendo el rey.

Here are some of my favorite reactions to López-Gatell’s beach escapade.

AMLO got a Special T-shirt

Back from Zipolite

Coronavirus Ready to Pounce

The thing Is… Nobody Reads the small Print

Mexican Luchadores Ask Hispanics to Pleeeease Wear a Mask

El que se quita la máscara, pierde la lucha.

As every Mexican knows, in any good Lucha Libre match, the one who loses their mask pretty much loses the fight.

With this premise in mind, advertising agency d’expósito & Partners has launched “Lucha vs. El Virus,” a PSA campaign aiming to engage Hispanics to protect themselves against COVID-19 and comply with public health practices during the pandemic, which has severely hit the Latino community in the U.S.

“We played with the double meaning of the Spanish word lucha,” Paco Olavarrieta, CCO at d expósito & Partners, told ADWEEK. “On one hand, lucha means to fight or to struggle and is used figuratively to express that one is working hard or continuing in the fight. On the other hand, lucha is embedded in the name lucha libre, where luchadores wear masks to hide their true identity.”

A Spanish-language PSA has been running on Univision, Telemundo and CNN en Español, while an accented English version of the video just got picked up by NBC and CNN.

The same spot is also available in an accented English version, which you can watch below:

Via: ADWEEK

Mexico Figures out the Best Way to Enforce Social Distancing

Should this be the case, I would totally keep way more than the 6 feet required.

In these times of pandemia, we all now know what social distancing (also called “physical distancing,”) means keeping space between yourself and other people outside of your home. To practice social or physical distancing, the CDC recommends to stay at least 6 feet (about two arms’ lenght) from other people and to avoid gathering in groups.

So far so good, but I’d rather follow the guidance of this chicken shop in Mexico, which basically states:

KEEP YOUR DISTANCE AS IF YOUR EX WAS IN LINE WITH THEIR NEW PARTNER

Mexicans: How can anyone not like us?

Photo vía Reddit