I always knew my mom was onto something truly cultural every time she scolded me and my sisters about our messy rooms. Thanks to Clorox now I know this was nothing but a rite of passage; something grandmothers and mothers do to keep our Latinoness -not necessarily our cleaningness– in check.

According to a Clorox press release:

A new study, which explored the housekeeping lessons and cleaning routines shared between generations of Latinas, also revealed that cleaning is a rite of passage, taught by mothers and grandmothers and meant to influence present-day routines and brand choices.

Man, it’s all coming back to me now! I kind of remember begging my mom not only the perfect quinceañera, but for a 2-liter-bottle of Clorox that I could eventually pass on to future generations. How culturally relevant we all were back then!