Corporations would do almost anything to help attract the elusive, trillion-dollar, super-duper cool Hispanic market, including pitching us things that make no sense, like setting up a Day of the Dead altar … in the trunk of our car.

Here’s the thing, Honda. No matter how much you think we love the whole culture around death, we (i.e. the Mexicans) wouldn’t stuff our trunk with pan de muerto, calaveras, cempasúchil and catrinas, because that would be, well, stupid.

So now you know. You are welcome!

Honra a los que quieres en donde sea que estés. #HondaFit. 🌹💀🚗#DíaDeLosMuertos pic.twitter.com/mupr7mpXNX

— Honda Latino (@HondaLatino) 1 de noviembre de 2018

Hat tip: @lechancle