Reddit Mexico has been abuzz with an overwhelming outcry against a South African corn chip snack.

The reason? Apparently, some Mexicans feel it’s super offensive to depict “one of our own” with a caricature of a mustachioed dude, wearing a giant sombrero and flanked by a cactus.

I get it, with the exception of yours truly, not all Mexicans like to wear giant sombreros when attending “culturally-relevant” parties. Yet, I’m much more offended by the look of these sad chips -and their apparent lack of delicious spicy flavor (or should I say “flavour?”)

Via: Reddit Mexico