Indigenous Community in Oaxaca Responds to Coca-Cola: ‘We Didn’t Use to Have Diabetes’

diabetesThis happened.

On the heels of Coca-Cola pulling its controversial ad featuring a group of white Mexican kids bringing hope — and sugary drinks — to an indigenous community in Oaxaca, a group of mixe indians from the town of Totontepec came on to share their own message.

Using the same footage of the now infamous Coca-Cola spot, the mixes take the stage to share stories about their community’s lack of water and an alarming increase in diabetes levels, brought about by — what else? — sugary drinks like Coca-Cola. Among other things, their message (in mixe language featuring Spanish subtitles) includes the following statement by one local student:

“Fifty years ago, cases of diabetes type 2 in our indian communities were rare; now they begin to be an epidemic. In order to remain united, we must preserve our dignity, our health and our culture. In Oaxaca, we drink tejare, tea and clean water.”

News of the spot was first reported by SinEmbargo.com.mx in Mexico. Here’s the video, in mixe language with subtitles in Spanish. Stay tuned as I will be translating the whole message very soon. I just need to get this out for the sake of giving the mixes the space they deserve.

This entry was posted in Awkard homages, Latin America, Marketing & Advertising, Mexico, Racism, Stupid propositions and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s