While you were busy watching the Republican and Democratic conventions, Hispanic media powerhouse, Univision Communications, launched Antahkarana, an “esoteric, mystical franchise” featuring none other than Victor Florencio (aka “El niño prodigio.)

The reason is plain and simple:

“Hispanics have demonstrated a deep fascination for spirituality and astrology,” said Rick Alessandri, a senior vp at Univision Communications, and very likely a non-Hispanic, who couldn’t care less about psychic advice.

Antahkarana includes a daily TV segment featuring astrological and psychic advice; a digital presence on univision.com/antahkarana and a toll calling hotline for fans to connect with psychic advisors.

Watch “El niño prodigio” in action and be ready for your mystical immersion.