In these days of blatant product placement, the line between content and advertising is more blurry than ever, but it is still easy to tell the difference between one and the other… until now.
A recent addition to the logo of CNNExpansion Web site, the partnership between Time Inc.-owned Expansion magazine and CNN, is quite confusing: Pasted on top of the site’s name and logo you can see a mariachi hat with the word Mexico written on colorful letters.
To this minute, I’m not sure if the sombrero is there to celebrate Mexico’s Independence month (yeah! we also extend things by the month) or is merely a product placement by the Mexico Tourism Board, whose “Visit Mexico” logo suspiciously boasts the same type and colors.
You never know, marketers seem to be getting sneakier with time.
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I think Si-Ann-Ann is getting it right. As our population grows in the US, they should start adopting some Latino flavor on their brands. With Hershey’s moving it’s west coast plant to Mexico, maybe they too will adopt perhaps maracas with a colorful blanket.
Adrian
http://www.calmagazine.com