Your message here: ¡a huevo!

In these days of alternative marketing, you see ads pretty much everywhere, but … in an egg?

A marketing company in my native Mexico, Güevomedia, is offering clients a real exposure by putting their message in “millions and millions” of eggs. I don’t know if this really works, but the firm claims the average person will look at an egg up to four or five times before actually buying one. But if this is not convincing enough, consider this: Mexicans are among the world’s highest biggest egg-eaters: the average Mexican household consumes 20.96 eggs per week.

You think it’s crazy? current and past clients include Adidas, MasterCard, Oreos, Sony and Nike.

¡A güevo!