Not All Latinos Are Created Equal –and Goya Knows it

Fútbol? Nah, this kid wants to play hockey. SHOCKER: He’s a “Latino!”

So much for the bad blood between this blogger (i.e. yours truly) and Hispanic Heritage Month. Goya has launched a new campaign which is actually a fun way to show America what I HAVE BEEN SAYING, like, FOREVER: That not all Latinos are fond of fútbol, abuelas or conservative values.

The following spot, crafted by Dallas-based Dieste, kicks off with a hilarious take on a Latin stereotype that is way too common in this country:

[NARRATOR’S VOICE] They say if you know one Latino, you know all Latinos: We only think of fútbol and nothing but fútbol.

Pan out to a scene where dad & kid are having breakfast (¿huevos rancheros?) and kid blurts out: “Dad, I want to play hockey.”

SHOCKER!

But perhaps my favorite part is around the subject of language, where you can get away by saying, well, they all speak Spanish… REALLY? Think again:

Frijoles > Habichuelas > Porotos > Judías*

*Yes, judías. Go Google it or something…

WATCH

This entry was posted in Food, Latin America, Marketing & Advertising, Spanish and tagged , , , , . Bookmark the permalink.

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