Category: Univision

I Might Not Be Beautiful, But I Crashed People en Español’s Bellos Party

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You might have guessed this, but yesterday was not a good day for this blogger. It was the morning after People en Español’s Bellos Party, an annual ritual for me and 50 other beautiful Hispanics.

This year, the party took place at Guastavino’s and -unlike previous years- it was much, much smaller, and the room looked kind of empty at times. Also missing was some form of entertainment, which last year was delivered by the awesome Cucu Diamantes and her troop.

Still, some celebrities were lucky enough to get themselves photographed with this blogger, something that -I can assure you- will do plenty to boost their careers.

Some highlights:

Sofía Vergara trashed everyone’s high hopes simply by not showing up…

Lili Estefan “limped” the purple carpet…

Sammy Sosa still looks like he will not be detained in Arizona any time soon…

Univision’s news anchor María Elena Salinas reminded this blogger -again- that no matter how smart you are, you can still look very hot…

Saúl Lisazo reminded this blogger that, no matter how old you are, you can still be one hot papacito…

With the one and only: Sammy Sosa

Ricky Martin Opens Univision Upfront Doing What He Does Best… Tweeting

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OK, I’m supposed to write a longer, more serious post about yesterday’s party marathon, but I am going to take my time, as my head is not in a good shape -yet.

In the meantime, I thought you wanted to know Ricky Martin opened Univision’s upfront in Lincoln Center by -what else?- tweeting “Viva el Español,” which was Univision’s theme for this year presentation.

Microsoft Takes Telenovela Approach to Pitch Bing

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I was watching Jay Leno the other night, when I bumped into the following commercial -entirely in Spanish. For a second I thought I had sat down on my remote and the channel had switched back accidentally to Univision. But… nope.  This ad was running on NBC and is still airing on most English-language nets.

A friend tells me this spot is part of a bigger plan by Microsoft to tap into the so-called “Hispanic Millenials” (whatever that might be). I just love the fact that Los Links are Evil, and that la muchacha is stolen away in a white horse -all of this while another cute muchacha keeps dusting the furniture in the background.

Hat tip: The Green Beetle

Don Francisco Wants You to Eat “Italian” Food

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Ah…. marketing minds never stop working!

In the latest effort to tap into Hispanics’ fat wallets -and even fatter selves– restaurant chain Olive Garden is sending Univision’s Don Francisco to Tuscany, because it’s there -and not on the Food Network- where the company trains its chefs. According to Advertising Age:

The legendary TV host will visit Olive Garden’s Culinary Institute in Tuscany in a segment airing this Saturday night on Sábado Gigante. He accompanies Margarita Ibarra, the young chef who won Olive Garden’s “Cocinando un Sueño” (“Cooking a Dream”) contest.

But wait! Olive Garden’s Hispanic effort doesn’t stop there. The company is proud to tell us that all its 600 restaurants have menus in Spanish, which is, like, great, because Hispanics might not know Lasagna is Lasaña and Pasta Primavera is, well, Pasta Primavera.

That’s it. I’m getting hungry, so I’m off to my nearest Olive Garden to get a taste of Don Francisco-endorsed food and pretend I never heard about Dr. Manny.

Do You Think This is Too White? Try Watching Some Spanish-Language Television

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Once again, Vanity Fair magazine is under fire for portraying what critics describe as a very narrow -and white- face of America. At stake is the magazine’s Hollywood 2010 issue, which hits newsstands Feb. 9 and features a group of carefully coiffed, pretty young girls… all of them white.

But before you burn your VF past issues, cancel your subscription or join the growing ranks of Vanity Fair detractors, let me fill you in on a little secret: Not even the supposedly more diverse Hispanic media wants to portray anything other than Swedish-looking Latin Americans.

Have you ever watched a Univision or a Telemundo telenovela? Do you know what the networks’ main news anchors look like? When was the last time you saw a black-skinned Latino on television? (no, not the ones being caught in Cops).

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Univision’s ‘El Show de Cristina’ (left) and Grupo Televisa’s ‘Querida Enemiga’