Microsoft Takes Telenovela Approach to Pitch Bing

I was watching Jay Leno the other night, when I bumped into the following commercial -entirely in Spanish. For a second I thought I had sat down on my remote and the channel had switched back accidentally to Univision. But… nope.  This ad was running on NBC and is still airing on most English-language nets.

A friend tells me this spot is part of a bigger plan by Microsoft to tap into the so-called “Hispanic Millenials” (whatever that might be). I just love the fact that Los Links are Evil, and that la muchacha is stolen away in a white horse -all of this while another cute muchacha keeps dusting the furniture in the background.

Hat tip: The Green Beetle

This entry was posted in Marketing & Advertising, Television, Univision and tagged , , . Bookmark the permalink.

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