‘Harvard Business Review’ Now Using Mariachis to Illustrate Stories about Conference Calls

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Hat tip (pun intended): ‘Harvard Business Review’

I never thought I would get to file a blog post under both, the Business Journalism and the Mariachi music tags but here it goes:

I have no idea why, but the editors of the presumably prestigious Harvard Business Review decided to use a photo of a (also presumably) mariachi trio to illustrate a tweet about a very important story on… ahem, ahem… conference calls. Yes, conference calls.

Of course I know there might be a great, philosophical — and, why not, intelligent — reason behind all this and I’m just too tired and crazy from all this cold medication, but seriously WTF?

Here’s the original tweet, which at press time had been retweeted and favorited a few dozen times. Oh, and just in case, I’ve taken a screenshot in case it disappears mysteriously into the night:

Sombrero tip: Begoña Lozano

Mi Casa es tu Casa


My grandmother used to say that la ociosidad es la madre de todos los vicios (Idleness is the mother of all vices.) While no one can ever dispute that, I would like to add a modern twist to her very wise insight: “Unemployment is the mother of all blogs.” (Of course, there’s also my friend Diego who says: “Idleness is the vice of all mothers,” but that’s a whole other story.)

Now that you’ve read this far, I might as well let you know who I am: I am a bilingual, not-yet-acculturated Mexican journalist and editor specialized in media, marketing and advertising. I’ve lived in a bunch of places, including Singapore, Buenos Aires, Mexico City, Paris, Santiago de Chile and New York City.

In my most recent position, I was the founding editor of Marketing y Medios, an English-language trade publication devoted to explaining the Hispanic market to a non-Spanish speaking audience of executives and marketers. I left that company in December of 2006, following its sale to a new owner.

Prior to my wonderful two and a half years there, I was responsible for creating and launching the Spanish-language edition of The Wall Street Journal, as well as coordinating and editing their Spanish-language Web edition at americas.wjs.com. Before joining the Wall Street Journal, I had worked as a reporter and editor for newspapers and magazines in Mexico, Buenos Aires, Santiago de Chile and Los Angeles.

And last but not least, I’d like to add that before graduating with a BA in Journalism at the Escuela de Periodismo Carlos Septien Garcia, in Mexico City, I completed my high-school education at the United World College of South East Asia in Singapore.

Throughout my career, I have developed extensive experience and industry contacts in journalism, marketing, and advertising. I am fluent in English, Spanish and French and have promised myself to take up Mandarin some time soon. You never know.

So bienvenido a mi blog. Welcome to my blog. Mi casa es tu casa or, as my friend Carlitos suggests I’d say, Mi Blog es tu Blog.