Mexicans are Loving this Campbell’s Star Wars Soup Commercial. Can you Guess Why?

Intentional insight or mere fluke?
Intentional insight or mere fluke?

Speaking of Mexican Star Wars, there is a new Campbell’s Soup ad making the rounds on the Internet, particularly among Mexicans like myself who grew up convinced that Star Wars‘ adorable R2D2 droid was actually called Arturito.

I am not a fan of canned soup, but I think the ad is quite clever. Now: Do you think it was meant to throw in a “universal insight” in hopes of capturing U.S. Hispanics or was it a pure fluke?

Watch and decide for yourself*

  • Oh, and try to avoid some of the comments on the YouTube page. Some of them are quite pathetic.

Hat tip: Marco López