I think it’s great that Cervecería Mexicana has decided to celebrate Day of the Dead (and not Halloween) with a special DOA IPA sold exclusively in the United States. But if they were going to give gringos a lesson about how to properly celebrate the scariest day of the year, they might as well have taught them -also- the importance of placing accents.

As everybody knows, we (i.e. The Mexicans) celebrate “día” de los muertos; not “dia.” At least when it comes to Spanish, typos really scare me.