Don’t you just love it when marketers go out of their way to cater to our fine Hispanic palate?
Here’s a video of a very cheerful person named Alison teaching us how to give a Latin twist to a regular, non-Latin-twisted Lasagna. The concoction contains frozen chopped spinach, tons of ricotta cheese, chorizo, Philadelphia, shredded mozzarella and parmesan cheese. Yummy!
NOTE: Serve warm. Enjoy. Schedule a doctor’s appointment for a coronary artery disease exam. ASAP.
It is a good thing there are now more than 50.1 million Hispanics in this country, so that companies unable to grow their brands among healthy-minded Americans can now turn to the so-called minorities to peddle their fast foods and sugary drinks.
Take Kraft’s Kool Aid, which this month announced it will devote most of its advertising budget against U.S. Hispanics.
According to the New York Times:
Kool-Aid, in a first for any Kraft brand, has allocated the majority of its 2011 marketing budget to reach Hispanics. Television commercials that began running this week on networks including Univision and Telemundo feature families drinking the beverage at festive occasions.
The Spanish-language pitch goes beyond the convenience of dissolving some powder in your glass of water. Kool Aid, says this advertisement, will actually help your children have fun…. And if everything goes according to plan, they will soon qualify to take part on the upcoming Hispanic version of The Biggest Loser.
Ah, marketers… always finding interesting -and amusing- ways to engage us, Latinos, into whatever it is that we’re supposed to be engaged in.
In its latest effort to have already obese Hispanics eat other than tortillas and frijoles, Oscar Mayer this week launched Sabor de Mamá, a recipe contest aimed at having Latinos share their favorite traditional recipes featuring Oscar Mayer hot dogs. In their words (not mine):
“It’s no secret that Hispanics have embraced the American hot dog. Whether you are in a plaza in a small town in Mexico or taking a stroll in the streets of Colombia, the hot dog is now widely enjoyed.”
The lucky winner will receive $5,000 and the opportunity to join Univision’s Maggie Jiménez at an event to showcase his/her winning recipe. Because, you know, it’s always a great mystery what you can do with a bun and a salchicha.