Ah, marketers… always finding interesting -and amusing- ways to engage us, Latinos, into whatever it is that we’re supposed to be engaged in.

In its latest effort to have already obese Hispanics eat other than tortillas and frijoles, Oscar Mayer this week launched Sabor de Mamá, a recipe contest aimed at having Latinos share their favorite traditional recipes featuring Oscar Mayer hot dogs. In their words (not mine):

“It’s no secret that Hispanics have embraced the American hot dog. Whether you are in a plaza in a small town in Mexico or taking a stroll in the streets of Colombia, the hot dog is now widely enjoyed.”

The lucky winner will receive $5,000 and the opportunity to join Univision’s Maggie Jiménez at an event to showcase his/her winning recipe. Because, you know, it’s always a great mystery what you can do with a bun and a salchicha.