In the latest sign of the hotness of the U.S. Latino market, Univision sportscaster Fernando Fiore has been hired by Makita to promote the one and only “Mexican National Team 7-1/4″ Circular Saw Blade.”

Call me crazy, but I’m not sure what an Argentina-born sportscaster and a Mexican National Soccer Team have to do with a 7-1/4″ Circular Saw Blade.

But, hey, that’s me!

Click here to watch Fiore in full action pitching the 7-1/4″ Circular Saw Blade