Tag: marketing to Hispanics

Shocking: Hispanics Buy Non-Hispanic Stuff at the Supermarket

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groceries

I love Hispanic research, don’t you? And that’s because you get to learn some amazing stuff. For instance, how my people (i.e. The Hispanics) approach grocery shopping.

Take the latest research, stating that Hispanics are as “eclectic” as non-Hispanics when they go shopping, meaning we don’t only go to the supermarket to buy stuff like tamales, pinole, piñatas, nopales and mole Doña María. In fact, according to a recent online survey conducted by Meredith Corporation:

“Latinas confirmed that they are not only shopping the Hispanic aisle – they have eclectic palettes and enjoy cooking a wide variety of foods”.

So don’t believe everything they tell you about my people. We (i.e. The Hispanics) are so eclectic that in fact have joined forces with the Chinese to come up with this:

chinese_Hispanic

 

Forget Corn Flakes. Cargill Knows What We Really Want for Breakfast

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Only a few days ago, we learned that Hispanics were nuts for a touch of honey in our food, but now, Cargill has come forward to give the marketing world a lesson on what our real Latino palates are all about.

Per a June 30th press release, the company has launched a new line of pork products, which are “based on extensive consumer research to match and exceed the needs and expectations of multicultural customers such as Hispanics and African Americans.”

“The new Rumba pork products include ears, hocks, jowls, kidneys, neckbones, split front feet, stomach, tails, fatback skins, hearts and livers.”

Because, you know, there is nothing like a good pair of split front feet to begin our day!