Ogilvy – MI BLOG ES TU BLOG

Aeroméxico is offering Americans hefty discounts to travel to Mexico. How hefty? Well, this depends –says Aeroméxico– on said Americans’ percentage of “Mexican heritage,” whatever this means.

The problem? Judging from this new campaign (executed by Ogilvy), not all of these die-hard Americans seem to be thrilled to learn they are, well, part Mexican –even if this means they can fly to Mexicou on the cheap.

Oh, the horror!