Hispanic Marketing Reaches New Low With the Pepsi-Branded Mariachi

I did not attend this year’s Hispanic Retail 360 conference, nor am I claiming ownership of this photo. A loyal follower of this blog sent it to me thinking I would have a good chuckle.

I didn’t really laugh, though I kind of choked on my Hispanic Gatorade.

[Somebody should really tell Pepsi we don’t really brand our mariachis in Mexico. Thank you for cooperation.]