Hispanic Marketing Reaches New Low With the Pepsi-Branded Mariachi

I did not attend this year’s Hispanic Retail 360 conference, nor am I claiming ownership of this photo. A loyal follower of this blog sent it to me thinking I would have a good chuckle.

I didn’t really laugh, though I kind of choked on my Hispanic Gatorade.

[Somebody should really tell Pepsi we don’t really brand our mariachis in Mexico. Thank you for cooperation.]

7 thoughts on “Hispanic Marketing Reaches New Low With the Pepsi-Branded Mariachi

  1. I am not of Mexican origin… however, as a proud Latino this looks very awkward to me. It looks like the Mariachi guys were supposed to sing “Las Mañanitas”, instead they were singing “Si nos dejan”

  2. Not of Mexican origin either, but do the members of the mariachis know they don’t brand their mariachis in Mexico because they’re the ones wearing the outfits.

  3. YA CHALE CON LOS CRITICONES A COMO ESTA LA ECONOMIA AL K NO LES GUSTE K LES PAGUE ; AQUI EN EUA LA IMAGEN DE LA BANDERA HASTA LA TRAEN DE CALZONCILLO …

  4. Don’t get me wrong. I have nothing against Pepsi sponsoring a Mariachi-evening at a conference, but … ¿qué chingada necesidad de ponerle su log a los pobres músicos? ya ni la friegan.

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