Tag Archives: tecate

Tecate Capitalizes on Trump’s Stupid Idea with Stupider Idea

Making fun of Mr. Trump’s idiotic idea for a U.S.-Mexico border wall has become a national sport –and the subject of some questionable marketing tactics. The latest example is this ad for Tecate Light, which aired Monday night during the first presidential … Continue reading

Posted in 2016 presidential campaign, Awkard homages, Marketing & Advertising, Mexico, Stupid propositions, You Tube | Tagged , , , , , , | 2 Comments

Canelo Álvarez to Help Tecate ‘Amplify Modern Masculinity’

Tecate has launched its first national campaign in the U.S. featuring none other than Mexican boxing superstar Saúl “El Canelo” Álvarez. In a 30-second-spot, we see Mr. Álvarez being hailed — and carried (literally) — as some kind of King of bling bling … Continue reading

Posted in Awkard homages, Hispanic ad agencies, Latin America, Latin celebrities, Marketing & Advertising, Mexico, Pop culture, Soccer, You Tube | Tagged , , , | 2 Comments

Are You ‘Hombre’ Enough? Las Deportadas Want to Know

In its ongoing quest to position itself as the beer for real hombres, Tecate today launched the Are you hombre enough? challenge, basically asking guys -Latinos and non-Latinos- to prove their manhood. The challenge, led by a pair of sportscasters known … Continue reading

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Mexican Men Know How to Lure Women…. [into the Fridge]

Say what you will about Tecate, but the beer maker knows a thing or two about Mexican men and their tricky ways to get women do what they want (namely to get them cold beers from the fridge.) I don’t … Continue reading

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Tecate Apologizes for Encouraging Men to Pee on Trees

After numerous complaints by anal law-abiding citizens who think public urination is not a really good thing, Tecate has decided to pull the above billboards.  See? Even if you don’t speak Spanish, the message is pretty clear: If you’re a … Continue reading

Posted in Hispanic ad agencies, Marketing & Advertising, Why I Love Mexico | Tagged , , , | 3 Comments