Tecate Apologizes for Encouraging Men to Pee on Trees

After numerous complaints by anal law-abiding citizens who think public urination is not a really good thing, Tecate has decided to pull the above billboards.  See? Even if you don’t speak Spanish, the message is pretty clear: If you’re a man who drinks Tecate and thus have ‘coraje’ (balls, courage, etc.) then you should be able to relieve yourself anywhere you like; on trees, for example.

The Consumerist has the full scoop, including Tecate’s apology, which goes like this:

We have an internal process whereby every ad is reviewed for compliance with our local code for responsible commercial communication. As a part of that process, this ad concept was rejected by our US team but unfortunately, an error was made and the ad was mistakenly released and posted. We sincerely thank consumers for bringing this to our attention and have immediately removed the ad. We regret the error and are taking a look at our internal controls to ensure this does not happen again.

¡Voy! ¡Ni aguantan nada! [PUN intended]

This entry was posted in Hispanic ad agencies, Marketing & Advertising, Why I Love Mexico and tagged , , , . Bookmark the permalink.

3 Responses to Tecate Apologizes for Encouraging Men to Pee on Trees

  1. JoeRayCr8iv says:

    ¡JA! Los de carácter, coraje y cojones gave a nod and raised a can (or bottle), and walked toward the tree, pero los maricones se quejaron!!!!

  2. Carlos says:

    What is this world coming to? When did we turn into this people with total lack of sense of humor? Relax law abiding citizens, and instead of complaining, concentrate on something much more productive, like…. having a good time.

  3. Tamito says:

    The tree has nothing to do with urinating on it. Every mexican knows that the add refers to:mi arbolito or miar-bolito. Bobos!

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