Wash Away Latino Stereotypes Using Ketchup and Tide Pods

Apparently, this woman is tired of being called a 'beaner'
Apparently, this woman is tired of being called a ‘beaner’

In an unusual (mostly bizarre) new marketing effort, Procter & Gamble has partnered with the National Council of La Raza “to celebrate the contributions of Latinos and fight stereotypes.”

And how do you fight stereotypes? Easy! Just follow these simple steps:

  1. Take bottle of ketchup
  2. Use said ketchup to jot down the offending stereotype on a T-shirt
  3. Throw said T-shirt with offending stereotype in washing machine
  4. Use Tide pods
  5. Repeat if there are more offended Latinos in household

Voilá!… adiós mojados, wetbacks, beaners and balseros!

WATCH. CRINGE. DO NOT REPEAT.

Via: Creativity Online