In an unusual (mostly bizarre) new marketing effort, Procter & Gamble has partnered with the National Council of La Raza “to celebrate the contributions of Latinos and fight stereotypes.”
And how do you fight stereotypes? Easy! Just follow these simple steps:
- Take bottle of ketchup
- Use said ketchup to jot down the offending stereotype on a T-shirt
- Throw said T-shirt with offending stereotype in washing machine
- Use Tide pods
- Repeat if there are more offended Latinos in household
Voilá!… adiós mojados, wetbacks, beaners and balseros!
WATCH. CRINGE. DO NOT REPEAT.