In an unusual (mostly bizarre) new marketing effort, Procter & Gamble has partnered with the National Council of La Raza “to celebrate the contributions of Latinos and fight stereotypes.”
And how do you fight stereotypes? Easy! Just follow these simple steps:
- Take bottle of ketchup
- Use said ketchup to jot down the offending stereotype on a T-shirt
- Throw said T-shirt with offending stereotype in washing machine
- Use Tide pods
- Repeat if there are more offended Latinos in household
Voilá!… adiós mojados, wetbacks, beaners and balseros!
WATCH. CRINGE. DO NOT REPEAT.
MI BLOG ES TU BLOG 
Yeah, hamfisted, glib, condescending…..although at another level, it’s nice to see somebody kinda/sorta trying to get beyond their Marketing MBAs — who took a year of high school Spanish and vacationed in Cancun once — telling them that a sombrero and poncho are the keys to getting Latino customers.
But there’s definitely an unnerving subtext, akin to saying “if a black person rubs our Tide bleach stick on their face before entering Saks’ or Macy’s, they won’t get followed around by the store security guard”.