Just when you thought marketers couldn’t get any more creative, a new partnership is here to bring us Mural, a “joint homage to the classic agua fresca that also pushes the boundaries of what a beer can be.”
Mural is a joint effort between New Belgium Brewing Company and Mexico-based artisanal beer makers Cervecería Primus and, in what seems to be a very serious description of their product, one learns that:
“In Mexico, agua fresca is everywhere. They’re usually found in street food markets and feature a blend of seasonal fruits. Our cerveza takes inspiration from agua frescas and features hibiscus, agave, watermelon, and lime for a fresh, vibrant sip.”
Well, I don’t know about you, but I’m going to have to pass on this promised vibrant sip. ¡Guácala!
Posted in Awkard homages, Marketing & Advertising, Mexico, Pinches Hipsters, Spanish, Stupid propositions
Tagged aguas frescas, Beer, cerveceria primus, hibiscus, mural, new belgium brewery
Organic yellow corn tortilla chips with typos for Día de Muertos en gringolandia
Come November, there’s one thing that really, really, gets on my nerves (besides pumpkin-spice stuff, of course) and that is America’s obsession with the Mexican tradition known as Día de Muertos (basically Day of the Dead) or as some gringos dare calling it: Mexico’s Halloween.
Anyhow, in an effort to show you I was right when back in 2018 I decided to call Day of the Dead the New Cinco de Mayo, I will be posting here some of the most bizarre/sad/pathetic/senseless examples of what America is doing with one of Mexico’s most beloved traditions.
CLICK THROUGH THE FOLLOWING GALLERY OF HORRORS and be sure to check back as I’ll be updating this thing as soon as new barbaridades come my way…
I hate to say I told you, but I told you ….
Say what you will about Mexico and Mexicans, my people are the most creative and shit.
“Mexican Tradition for Modern Life?” Sure, Jan!
No, Del Real Foods, pupusas are not a Mexican tradition and no, f not stuffed quesadillas.
Get your act together, will ya?
Not content with making us jealous of her $3,000 coat and being booked to perform at the 2020 Super Bowl’s halftime, Jennifer Lopez (aka Jenny from the Block) is launching her 25th fragrance (yes 25th!) which –according to Lopez and most proably her army of publicists– “represents all the promises we make to ourselves everyday.”
But unlike the 24th previous JLo fragrances, Promise has been inspired by none other than billionaire Warren Buffett:
“About a year or two ago, I was having dinner with Warren Buffet. He told me something that really resonated with me, that a brand is a promise,” she said. “I just feel like everything I put out in the world has to be a promise. We have to have promises to ourselves…I thought it was the perfect time in my life to name a fragrance Promise, because every time we create something new it’s a promise that it’s something that will make your life better, make you feel sexy and beautiful.”
I promise I’ll try your Promise, Jenny, just please promise me I’ll end up looking like this 👇🏽 👇🏽 👇🏽 👇🏽
Those of you who really know me, know that I’ve been saying this, like, forever. But it takes a brilliant, non-American, non-journalist with tons of followers out there to say this just like it is.
HOW IS COLUMBUS DAY STILL A THING?
Please WATCH the following 2:41 minutes (below) and join me in kicking off the celebration of Frank Sinatra Day, instead*.
*At least until we find out he hasn’t killed any Native Americans….