Hat tip to Carlos Gutiérrez for spotting this.
Month: April 2008
How I Created an Absolut Ruckus
Advertising Age’s The Big Tent today has the behind-the-scenes story of the Absolut mess I created by posting on my blog an ad that had been running in Mexico for months.
To read the full story, please click on the image above or here.
South America According to The Washington Post
Will the editors at the Washington Post kindly point ‘Columbia’ in a map? I think it’s somewhere around West Harlem, but I’m not sure.
For the Latin Man in You
H para Hombres (you gotta love this name!) is not your average male-targeted glossy mag. The Maya Magazines-owned title pitches itself as the ultimate source of information for the ultimate target:
“H speaks to the Latin man who is hip and accomplished, yet slightly mischievous,” say H’s editors.
The magazine also prides itself with celebrating the “mind and spirit” of today’s most coveted women, exposing them “elegantly,” which is evidenced by the very elegant mink coat sported by Aylín Mujica, the Cuba-born telenovela star, who is as “addictive as a cigar.”
Ay, ay, ay!
We Querer Mucho America (the Continent, that is)
The Inter-American Development Bank (IDB) knows a lot about screwing financing the Thirld World, and now it wants to say so with a song.
On Friday, at its Annual Meeting in Miami, the IDB launched Yo Amo America [sic] campaign, “an advocacy and social marketing initiative” featuring Ricky Martin, Juanes and Juan Luis Guerra among others.
Oh.. and by the way: to some of the geographically-challenged people commenting on my March 31 Absolut Vodka posting, America is a continent not a country.
‘La Fea’ Goes to China
Forget the Olympics! Another type of “world-class entertainment” is coming to China.
Mexico’s Grupo Televisa today began production of Chou Nu Wu Di, the Chinese version of La fea más bella, the telenovela it refried from Colombia’s Yo soy Betty la fea and gave birth to Ugly Betty.
According to Televisa, the drama could extend for as long as 400 episodes, and it has been “adapted to Chinese tastes” (?) to make sure its content doesn’t offend the locals.
(I certainly hope the $20 million investment will serve such a purpose, as I’m still very offended by the Mexican version.)
Before you Absolutely Boycott Vodka
I have to appreciate the feedback, and the mostly passionate responses to my Absolute posting. But por favor, dear readers, before you go on a Lou Dobbs-type of boycott against Absolut vodka, consider History for a second. This is actually what Mexico looked like before the infamous Treaty of Guadalupe, which marked the end of the Mexican-American war in 1848. The land you know now as Upper California and New Mexico were indeed part of Mexico before such a war.
It doesn’t really matter if we like it or not. Unfortunately, it is wars and invasions that make up our ever-changing world Geography. Consider the former Soviet Union, Eastern Europe and the Middle East.
Do we know what Iraq will look like in a few years?
As an absolute lover of Absolute, all I can say is: Keep on sipping!
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