Barely three weeks after we were told Cristina Saralegui was chosen among a group of Latino celebrities to take part in M&M’s “Inner M” advertising campaign, we find out that Univision’s long-time hostess is now advising Latinos to drink Nestle’s Pure Life bottled water.
“I want to educate Latino moms about the importance of teaching their children healthy habits that will last them a lifetime,” said Saralegui in a press release.
Since Nestle’s campaign is dubbed Vive Sanamente (or Live Healthy,) we can only assume it’s OK for you to stuff yourself with M&M’s, so long as you wash them down with Pure Life bottled water.
A brilliant marketing coup; though if you asked me, I would have rather picked Don Francisco for the water campaign. If one million years on Hispanic TV looking sort of the same (save the dyed hair) are not testament of Pure Life, I don’t know what is.