It Only Takes a World Cup to Bring Out the Conquistador in You…

Spanish industrial conglomerate CEPSA couldn´t find a better excuse time to gloat on Spain´s not-so-glorious past.

(For the monolingual crowd: The ad states: The World is Ours…Once Again)

Ad published 7/12 in El País

This entry was posted in Latin America, Politics and tagged , , , . Bookmark the permalink.

33 Responses to It Only Takes a World Cup to Bring Out the Conquistador in You…

  1. Sería deseable que el comité de ética de El País hubiera intervenido antes. Ahora es necesario luego. Buen hallazgo, L.

  2. Ojo: La ilustración es una reproducción de “La Rendición de Breda”, de Velazquez, y retrata el momento en que Nassau se rinde al ejército de Felipe IV. No tiene que ver con la Conquista en América -aunque el eslogan no es nada feliz.

  3. lawyergal says:

    All countries have skeletons in their closets of history!

    http://lawyergal.wordpress.com/

  4. Javier Mosquera says:

    NO se exactamente cual es tu problema con este anuncio. No se si eres o no española, ni me interesa la verdad, y tampoco se si conoces el cuadro de la Rendición de Breda, ni me interesa tampoco. Pero buscarle tres pies al gato con un simple anuncio que solo es una metáfora del partido del domingo me parece un poco bobo. Si no sabes ver la cara divertida de la vida mejor tomate un valium amiga.

    Por cierto, meter publicidad en un blog, desde mi punto de vista, es bastante ruin y va en contra de lo que un blog debe ser. Antes de criticar actitudes en otros hazte mirar las tuyas.

  5. pduan says:

    Pretty bad. It was a pretty ugly finals too.

  6. Eduardo says:

    Pero si es de coña!… como te tomas las cosas así? El anuncio tiene gracia, es cierto que somos campeones del mundo, o no?

  7. Como Solo says:

    What a disgusting ad. But I wouldn´t say it speaks for the Spanish people, here in Madrid we´ve all been celebrating together. The Spanish cheering the others along just as much as their own.

  8. antondewantoro says:

    Cool Picture

  9. Aurora says:

    No veo porque es ofensivo? me parece gracioso. En ese instante en que se ganaron la copa y hasta el momento en que hay otro ganador de la copa mundial – si el reino del futbol es de los españoles.
    May the Spanish team enjoy it while they have it.

  10. This post’s title cracked me up, especially in light of this comment from Del Bosque: http://news.bbc.co.uk/sport2/hi/football/world_cup_2010/8808991.stm

  11. Janine JD says:

    Yep couldnt agree more that word Conquistadores, Colonisation is what I think of immediately.

    And the SPaninsh team was all white, so racist!!!!!
    Even the oes in suits no one absolutely no one was coloured!!!! Atleast Uruguay had 1 player….

    • Actually, I’m sorry, but that is a dumb comment. Considering Spanish diversity itself, the team was really diverse, having guys from Madrid, Basque Provinces, Catalunya and other nationalities. I don’t think anyone just went out and excluded black players, which would have been racism, it’s more the luck of the draw and that’s about it.

    • kalhendr says:

      If you go to Spain, you will realize there is very little diversity (i.e., skin color) anyway. I agree with Marcelo.

  12. sayitinasong says:

    LMAO! Very clever!

  13. enleuk says:

    @Janine JD
    There’s a lot of racism in the world, but there were both white and black people in the Dutch and the German team, and I’m sure many in Uruguay’s team were part European and part Native American. Still, no Asian team and no African team has ever won. Also, all the African teams had only black players, and to highlight that fact they all had white European head coaches as well.

  14. salul says:

    De hecho, el anuncio ni es “sólo una simple metáfora”, ni “es de coña”, y me parece correcto que Laura lo haya detectado y ofrecido como ejemplar de lo idiota, sin más.

    Para cualquiera con dos dedos de frente y un poco de conocimiento histórico el anuncio es, cuando menos, de mal gusto.

    Pero más allá del mal gusto, es también consistente con las reacciones absolutamente histéricas y subnormales – tanto más cuanto que son producto de la mercadotecnia, que no se preocupa ni por la ética ni por minucias de significación histórica – que suscita el fútbol mundial en casi todos los paises y que se traducen en una serie de manifestaciones seudo-nacionalistas que buscan equiparar el desempeño deportivo de 11 tíos sobrevaluados (monetariamente, es decir) con el alma y el honor del conjunto de la “nación”.
    El que haya quienes no entienden, o peor aún quienes se regocijan con semejantes tonterías, bueno, realmente cancela cualquier posibilidad de reflexión razonada.

  15. Tanta controversia por un anuncio que, al final, mirado como anuncio, es una pendejada de algun creativo fumado

  16. Pakal says:

    Dejen q alucinen los españoles, q todavia siguen en el desempleo.
    Y el q hizo ese anuncio necesita clases de historia, primero por la pintura (q no se refiere a la conquista de America como ya han dicho en el blog) y luego porq la Conquista no es nada para sentirse orgullosos, ya que destrozaron las culturas indigenas de America, destruyeron templos, se robaron todo el oro q pudieron, quemaron registros historicos y masacraron a mucha gente inocente.
    Pakal, Cancun, Mexico.

    • petaca says:

      ¿Y a qué viene lo del desempleo????? Deja de mezclar las cosas. Coincido contigo en que una conquista no es motivo de orgullo y ahí te doy toda la razón, pero tu comentario sobre el desempleo es ruin y no te hace mucho mejor que aquellos a los que criticas. Piénsalo, reflexiona y creo que entenderás lo que digo.
      Abrazos a España y Latinoamérica!!

  17. amirafimisr says:

    how about the economic crisis ?…..I do not think that a ball, or a cup can do ……..it is all business and who wins ?……..the FIFA and south Africa

  18. PhotoJoe says:

    It was Spanish arrogance like this that made me support all of their opponents (except for Germany, I couldn’t bring myself to support them), despite having lived in Spain for 1 year.

    • kalhendr says:

      I don’t know if it’s arrogance so much as…ignorance. My Spanish boyfriend didn’t understand (at first) why the whole Spanish basketball team making squinty eyes was racist. He got it once I explained it, but. I don’t know, sometimes I think it’s more ignorance, less arrogance.

  19. mayayo says:

    “I was the founder and editor in chief of Marketing y Medios magazine, an English-language trade publication devoted to explaining the Hispanic market to a non-Spanish speaking audience ”

    Hope you were more fortunate in that position … 🙂

    Despite it being based upon a world known icon by Velasquez on a Holland-Spain battle back in 1625.
    In this case I am afraid you missed the point of the ad, due to the cultural differences between the current european spain and your own latin-usa background.

    Nevermind, as we all know good ads are the ones that positively impact their target group, and this one certainly did so.

    Now, were CEPSA in the future to consider launching a campaign for Latins in USA sure they might check up with you. Invaluable insight to be provided then, I am sure.

    Hope next time you

  20. FLR says:

    La imagen del anuncio es “La Rendicion de Breda”. Para los latinos aqui comentando, este cuadro ilustra la guerra de Espania contra Holanda (Paises Bajos), de ahi la gracia para los espanioles.

    Pero disculpo a los latinos, que a pesar de los muchos anios trascurridos, todavia saltan a la primera que vez un espaniol con atuendos militares de los siglos XV-XVII. Ven colonizacion en todo.

    Nada una tilita y como nuevos.

  21. Antonio says:

    El problema no es del conquistador (que ya no lo es), sino del que (todavía) se siente conquistado.

  22. Carlos says:

    What is ironic is that most of the players that made up the Spanish national team play for FC Barcelona. Barcelona is located in Cataluna. I remember seeing a very large banner during an Argentina vs. Cataluna match. It read, “This is not Spain.”

  23. latinbeauty says:

    I love you all, dear readers! … and, hey! don’t take me too seriously… I can tell some of you are not yet acquainted with my sense of humor! … cheers to all

  24. lifeinspanglish says:

    Have a sense of humor people! I think it’s clever. Forget history, España hoy por hoy ha conquistado la Copa Mundial, Wimbledon, Formula Uno y les va bien en el ciclismo, baloncesto, etc. Felicidades España!

  25. OK. So while British can feel proud of their colonial past, 21st century spaniards should feel nothing but shame about what their ancestors did in South America. (nothing but what empires used to do back then. Let’s not apply modern morality to actions occured more than 500 years ago)

    Not to mention that most nowadays South-Americans are actually descendants from those conquistadores, not me. I’m sorry but I can’t see the offense in this. I imagine the creative process went more or less like this (transcript in english):

    1.- We’ve just won the FIFA worldcup, so we’ll be world champions at least, for 4 years to come.
    2.- We’ve won the title playing against Netherlands
    3.- Uhm… this reminds me of Velazquez’s famous painting “La Rendición de Breda”, which represents the rendition of a Dutch city after a military siege by the spaniards
    4.- I have, an Idea, lets photoshop it and add NT shirts, scarfs and maybe some vuvuzelas.
    5.- Amazing! And what’s the slogan?
    6.- “Chúpaos esa, holandeses” jajaja. No, seriously, something like “Campeones del mundo”
    7.- Uhm… it doesn’t really match the painting. What about “Gracias, conquistadores?”. Something like that.
    8.- We want to sell by exciting people about our recent new title, not to praise the players. What do you think of “El mundo vuelve a ser nuestro”?
    9.- HAHAHA. Amazing. Pretentious, but amazing. National exaltation FTW. People will love that.
    10.- OK. So that’s it. “El mundo vuelve a ser nuestro”, right?
    11.- Right.

  26. Christian says:

    The Spaniards brought Christianity and civilization to the Americas. It’s a fact that the English nearly exterminated the Native Americans of the United States and Canada; moreover, the English and Dutch were highly racist and did not allow the mixing of races. If the Spaniards wiped out every single native group in Mexico, Central, and South America as so many ill-educated pundits in the United States claim; then why is there such a huge indigenous and Mestizo population (the majority) in Spanish speaking countries compared to the United States and Canada? Can you answer this? Do you really want me to go into how the sadistic English attempted to exterminate the Irish and other Celtic people?? How the English persecuted Catholics? How the English profiteered at the expense of African slaves? The persecution of aborigines in Australia? New Zealand? Should we talk about India and China as well?

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