If you are the best Mexican shoe-shiner specializing in boot cleaning and you live in Spain, the best way to promote yourself is, well, simply by stating the truth: that not only you are a Mexican shoe-shiner but that you are the Best of Mexico (working at the Gran Vía, that is.)
Photo: Tania Carreño

Why isn’t Coca-Cola using this guy for its latest Destapa la Felicidad campaign? It’s a great photo!