In a world of constant bombarding of advertising messages, how do you get the attention of the Hispanic tax payer? Well, just show them some nalgas, say Pronto Insurance, which is releasing two :30 TV and radio spots in English and Spanish titled “Nalgas” (rear-ends) “to capture market share during tax season.”
The Spanish-language spots, crafted by Machete, are airing on Univision, Telemundo, and Televisa.
Nothing much to add here, just read the press release here and enjoy yourself. As for me, I’m on my way to call a Pronto representative to get me a good rear-end hopefully by April 15.
MI BLOG ES TU BLOG 
I was hoping that story was a joke, but probably not.
… and some wonder why Hispanic advertising agencies are under attack?
… Y ándate con cuidado porque algunos de esos traen pistola!