Canelo Álvarez to Help Tecate ‘Amplify Modern Masculinity’

Canelo

Tecate has launched its first national campaign in the U.S. featuring none other than Mexican boxing superstar Saúl “El Canelo” Álvarez. In a 30-second-spot, we see Mr. Álvarez being hailed — and carried (literally) — as some kind of King of bling bling only to jump on the ring like a champ and remind us that “he is always bold but never flashy.”

According to Adweek, Tecate’s Born Bold campaign is an effort to further “amplify modern masculinity” (whatever that means) among Hispanics and non-Hispanics alike.

“The primary target is still the Hispanic consumer,” brand director Belen Pamukoff told Adweek. “But as a secondary target, we have the general market.”

A second TV spot features a veteran referee losing his patience for one player’s attempt to draw a foul call against his opponent finally drawing the dreaded red card, something I believe is also an effort to “amplify modern masculinity.”

Anyhow, here goes.

Please watch and let me know: Did the spot help amplify your modern masculinity?

¡Ándale, Ándale! Speedy Gonzales Preps for Hollywood Debut

Speedy-Gonzales

If everything goes according to plan, my childhood hero will soon be the star of his own animated feature film.

According to Deadline.com, Warner Bros. is already working on a Speedy Gonzales movie with producers Dylan Sellers and Mexican comedian Eugenio Derbez, who will be charged with voicing the ultrafast, sombrero-wearing little mouse.

Details are still sketchy, but news of a Speedy Gonzales feature film come at a very convenient time for Presidential hopeful Hillary Clinton, who has found inspiration in this witty mouse to try to get my people (i.e. The Hispanics) vote for her.

¡Ándale, ándale! ¡Arriba, arriba!

img_3025

 

Peru Sex Worker Vows to Put Order in the Brothel that is Congress

"Let's make the Congress a respectable brothel."
“Let’s make Congress a respectable brothel.”

Angela Villón, a Peruvian sex worker, has been very active of late trying to snatch a seat in the country’s congress.

A native of Lima, Villón is running for El Frente Amplio, a coalition of leftist parties and movements, in Peru’s general and legislative elections this month. She is one of more than 2,600 candidates for 130 seats in Peru’s legislative chamber.

I am not sure if she will make it, but voters would be well-advised to pay attention. As Villón says in one of her awesome video campaign ads [below]: She is “a decent whore, determined to make Congress a respectable brothel.” (Una puta decente que hará del congreso un burdel respetable).

[Rimshot]

Hat tip: Iván Cordalupo

I Don’t Know you, but I’ll be Meeting with La Migra in April

IMG_4965

Awww, New York City! — home of Mariachi SantasDominican sushi and life-size cardboard mariachis — is now proud to introduce you to La Migra, a Mexico-based norteño band that promises to rock your world on Friday April 8 in The Bronx.

According to a promo that has been plastered all over my neighborhood, La Migra will be soon playing at El Palenque, and the venue promises to let everybody in. Yes, EVERYBODY WILL BE ALLOWED TO COME IN.

Are you listening, Border Patrol?

Photo: Laura Martínez, Harlem 2016

President Obama Does Latin America; Has more Fun than you

ObamaTango

After a historic visit to Cuba, where he posed next to El Ché, learned how to salsa, sipped mojitos and smoked cigars, President Barack Obama this week made his way to Argentina, his first official visit to the South American country.

Barely hours after the Air Force One touched down in the Argentinean capital, the Obamas found themselves wrapping their legs around perfect strangers.

Oh, and how they enjoyed it!

Obama Talks to Pánfilo: It’s not Que Bolá, It’s Qué Bolá. Qué Lío

ObamaPanfilo

Oh yes!

Before his historic (and hysterical) trip to Havana, Cuba, President Obama called Luis Silvia (aka Pánfilo), a retired, not-too-bright Cuban man who plays a (subtle) satire of how Cuban people often have to use their wits to escape the poverty and absurdity of life in modern communist Cuba.

In a video of the skit posted by the U.S. Embassy in Havana, Pánfilo ends up getting connected directly to Obama in the Oval Office only to be tangled up in the whole Qué bolá (or is it Qué bóla?) thing.

Watch, anyway, and let’s discuss this tomorrow. This blogger is too “Bolá” to make any more sense tonight.

Trump Rally in Chicago Erupts in Violence, Because the Mexicans

When in doubt, blame the Mexicans
When in doubt, blame the Mexicans

According to several fair and balanced TV reports, a group of “Hispanics [SIC] in flags and Mexican sombreros” were spotted during Friday night’s chaotic Drumpf rally chanting We stopped Drumpf, We stopped Drumpf!

And that, my friends, only proves one very important thing: That my people not only wear sombreros and sarapes to eat tacos and sleep while holding a bottle of mezcal, but also to demonstrate against fascists.

WATCH and beware of Hispanics with sombreros:

‘El País’: Mobile Services Move Slowly in Latin America, Because my People Ride Horses –or Something

MovilLento

Yes, the above image (via Getty) was the image of choice by the editors of El País to illustrate an otherwise unremarkable story about mobile services and access in Latin America.

I think this is all great, but I have one question: Shouldn’t the services move rapidly — not slowly — while on a horse? I mean, I’m confused.

¡Ajúa, pues!

 

This Bernie Sanders Ad in Spanish Will [Hopefully] Make you Appreciate that Big Salad

The 5-minute documentary will run on Univision
A five-minute mini doc will run on Univision next week

In an effort to court Hispanics and — hopefully — make non-Hispanics think hard about what goes in their grande salads and Chipotle salsas, Bernie Sanders will be running a five-minute documentary in Spanish (below.)

According to the New York Times (which by the way failed to properly translate part of the plot) the mini documentary will run nationally on the Univision network and several Univision-affiliated stations, just days before the March 15 Democratic primary in Florida.

Watch. Think about it. Watch again, and remember it next time you savor a juicy tomato.

Take that, Mr. Trump: A Mexican and a Muslim Walk into a Boxing Ring… in America

CaneloKhan

I really wanted to avoid talking about You-Know-Who on this venerable blog, but I couldn’t resist helping my paisano, Oscar de la Hoya, spread the word about his super terrific plan to sticking it to El Trumpo.

In an effort to prove that Muslims *and* Mexicans are welcome in the U.S., Mr. De la Hoya is organizing a mega fight between two of the most popular Muslim and Mexican boxers on the planet: Amir Khan, of Britain, and Saúl “Canelo” Álvarez, from Mexico. The “mega mega” fight is to take place in Las Vegas this May 7 and the motivation behind it is simple –and awesome:

As Mr. De la Hoya told CNN about You-Know-Who:

“It’s mindboggling to know that he has those types of philosophies and thoughts,” said American-Mexican De La Hoya, seemingly referring to Drumpf’s call for a ban on Muslims entering the U.S., and building a wall between the country and Mexico.

Way to go, Oscar! See you in Vegas and hopefully not in the deportation plane back to Mexicou!

Grupo Televisa Launches Netflix-Like Service in Mexico; Hilarity Ensues

IMG_4241

Mexican media giant — and Univision partner in [programming] crime — this week announced the launch of Blim.com, an OTT service á la Netflix.

Per the official announcement, the service is expected to cost $6.05 per month (which is roughly many, many, many pesos) and feature “relevant, Spanish-language programming targeting users in Mexico and Latin America.”

Mexicans promptly took to Twitter to share their “enthusiasm” around this thing. NOT.

Here are only a few examples of what Mexico twitteratti is saying about Blim.com

 

“Everyone is making money on the Internet; except us!” — Televisa introducing Blim.com

 

My friend, Azcárraga. Congrats on Blim; you do know what young viewers really want to watch on the Internet.

 

My phone is so smart, it will not install Blim

 

Or … does it only work on Alcatel phones?

Al parecer #Blim sólo funciona en dispositivos Alcatel.

This survey

 

Ironies aside, there are some tuiteros, including God himself, who think Blim can be a success. But three things must happen first: 

1. Better programming

2. Better pricing

3. Netflix must disappear

 

Pope Francis Gets Convenient Gift Before 12-Hour Flight

sombrero Pope Francis

Right before taking a plane that will take him to Cuba, then Mexico, Pope Francis received a bunch of gifts from several Latin American journalists who are making the trip with him. Among my favorites: A gigantic sombrero featuring what looks to be the map of Argentina and a cartoonish image of Pope Francis himself.

Poor Bergoglio… and he hasn’t even arrived yet.

Via: @infobae