If food giant McCormick is serious about its recent Hispanic marketing push, it should seriously consider bringing Ventaneando’s Pedro Solá as spokesperson. Just watch him trying to spice up his salad with McCormick, ahem, Hellman’s.
Category: Marketing & Advertising
Univision’s Randy Falco Faces Tough Job Ahead
You should always trust this blogger when she tells you someone is onto something.
Not sure you remember this, but Univision’s COO Randy Falco was hard at work May 19th posing for the cameras and showing Univision’s owners he was not only fit for the top job, but could easily hang out with some of the network’s big-breasted most talented people.
Falco today was appointed Univision’s President and Chief Executive Officer (CEO).
Congrats, Randy, now can you go get some Spanish lessons?
Quick! Get Your Copy of ‘Gente Latina’ so You’ll Be Able to Shoot Me an Email
Hispanic print media continues to impress me beyond words.
This time, the June edition of Gente Latina brings readers some super valuable information, such as How to send an email, which is like, super cool, because as everybody knows we Latinos like to communicate with each other using telegrams, postcards, sign language, smoke signals and the like.
Pro-life Latinos Just as Scary as Pro-life Non-Latinos
If you thought the most dangerous place for a Latino was Arizona or a meatpacking plant in Minnesota, think again. According to Latino organization Unidos por la Vida the most dangerous place for a Latino is, well, in the womb of their evil mamitas.
The not-so-obscure organization has the support of Texas Governor, Rick Perry, and is endorsed by some Latino luminaries, including Emmanuel, Verónica Castro, Karyme Lozano and Leticia Calderón, who are expected to show up at some kind of pay-per-view event June 12 in Los Angeles. Also, according to Fox News Latino, they are planning a media blitzkrieg featuring the billboard above.
Ay, caramba!
Clorox Wants You to Know Cleaning is ‘Rite of Passage’ for Latinas
I always knew my mom was onto something truly cultural every time she scolded me and my sisters about our messy rooms. Thanks to Clorox now I know this was nothing but a rite of passage; something grandmothers and mothers do to keep our Latinoness -not necessarily our cleaningness– in check.
According to a Clorox press release:
Man, it’s all coming back to me now! I kind of remember begging my mom not only the perfect quinceañera, but for a 2-liter-bottle of Clorox that I could eventually pass on to future generations. How culturally relevant we all were back then!
Who Said There Are No High Paying Jobs in NYC?
Got a knack for preparing ‘sanwiches’? Wanna make $600 a week? No speak mucho English? No problem!
Hurry, muchachos! A Manhattan food entrepreneur is hiring… and want’s you badly.
[This blogger would apply if she could… alas, I am a muchacha, not a muchacho, but I’ll keep my eyes open.]
Photo: Laura Martínez
Puerto Ricans Offended by Coor’s Light Ad. This Blogger Offended by Bad Beer
UPDATED: It didn’t take long. Coor’s Light late Thursday decided to pull the Emborícuate campaign. Uy ni aguantan nada!
As if New Yorkers didn’t have enough worries, with the Weinergate at its peak (no pun intended) and all, now we have to put up with yet another ridiculous controversy: Turns out many Puerto Ricans interviewed by a local TV station are pissed about a Coor’s Light ad featuring the copy “Emborícuate,” apparently because they say it sounds a lot like “Emborráchate” (Get Wasted)
I find it odd that this ad campaign, now in its third year, is drawing the ire of New Yorkers right now. Perhaps is the hot weather, or the fact that our city is rapidly becoming the world’s capital of sin. Who knows? In any case, this blogger -not a boricua herself- is more offended by watery beer than by any advertising copy.
Just one thing though: What’s with the line about “La celebración de la parada”? Are we back to the Weiner story? I am confused!
Kraft Wants More Hispanics to Drink their Kool Aid
It is a good thing there are now more than 50.1 million Hispanics in this country, so that companies unable to grow their brands among healthy-minded Americans can now turn to the so-called minorities to peddle their fast foods and sugary drinks.
Take Kraft’s Kool Aid, which this month announced it will devote most of its advertising budget against U.S. Hispanics.
According to the New York Times:
Kool-Aid, in a first for any Kraft brand, has allocated the majority of its 2011 marketing budget to reach Hispanics. Television commercials that began running this week on networks including Univision and Telemundo feature families drinking the beverage at festive occasions.
The Spanish-language pitch goes beyond the convenience of dissolving some powder in your glass of water. Kool Aid, says this advertisement, will actually help your children have fun…. And if everything goes according to plan, they will soon qualify to take part on the upcoming Hispanic version of The Biggest Loser.
AXE Shoots Last Spot Before End of World
The much anticipated Apocalypse (which has now been rescheduled) was very good for all sorts of stuff, including peddling Unilever’s male deodorant in Spanish language. Because… why not?
Heineken Helps Mexicans Reunite with Old Friends in Tarrytown, NY
Tarrytown is not a place that immediately springs to mind as a Latino hotbed. But I was pleasantly surprised this weekend to find out the U.S. population has exploded in and around Westchester County.
Of course, most Latinos are still doing the gardening, cooking, cleaning and the like, but heck! you gotta start somewhere. At least, Mexicans can now get re-acquainted with two old friends from back home, Chela & Helodia, which I can safely say are mostly recognizable only among my people.
Being Univision’s COO is No Walk in the Park
Mr. Randy Falco experiences first hand one of the most challenging tasks of being Univision’s COO: Keeping his cool while constantly being surrounded by serious cleavage.
Univision Network’s President César Conde joins Falco in the daunting task of posing with the girls…
Photo: Laura Martínez
Cristina Saralegui Thanks Don Johnson for the Opportunity to Work at Telemundo: LOL
OK this is one of those situations in which you had to be there to enjoy the moment… Fortunately for you, readers, I was there, when Cristina Saralegui took to the state at the Telemundo upfront this week in Manhattan to bitch about Univision for quite some time and then profusely thank Don Johnson for giving her the opportunity to host a new show on Telemundo.
“The tiny terror is back,” Cristina told a crowd of 1,200 at the American Museum of Natural History in New York City Tuesday night. “Thank you, Don Johnson, for the opportunity.”
I want to believe Mrs. Saralegui meant to say Don Browne, as in the president of Telemundo… but who knows?
I’ll never be able to fully understand these Miami people.
Gmail Wants me to Find Some Mexican Nalgas
Sure, I correspond often with Mexican people and write tons of emails about Mexican stuff with my Mexican buddies, but I don’t think I have ever been in need of Mexican nalgas, as Gmail is so eager to help me find (click on the image above to amplify.)
I mean, I’m all up for targeted advertising, but this is just unacceptable… If Gmail really knew me, it should be start helping me find a good pair of French ones.
Gee!
Happy Cinco de Mayo, Vatos! Here’s How to Fix Yourselves an Authentic Mexican Meal
For those of you who think I’m only bitching about advertising and cannot say anything good about anything anymore… Here is what I consider a truly great piece of advertising… and one that is perfect for your Cinco de Mayo bash, which should be starting about now!
Hat tip: Adictivo Magazine
Chileans Trick Taco-Eating Mexicans [Myself Included] into Drinking Bad Wine
Minutes upon arriving to Mexico City, my brother took me to our local wine store where I was surprised to find Taquero, a Chilean wine designed specifically to cater to our tacos-eating habit.
The verdict: Chileans should stick to making their regular wine and not worry about us, Mexican drinkers. My hangover is such this morning that I feel like an extra dose of tacos de suadero with habanero sauce (..which I’ll accompany, of course, with a cold Victoria.)
¡Guácala!
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