UPDATED: It didn’t take long. Coor’s Light late Thursday decided to pull the Emborícuate campaign. Uy ni aguantan nada!
As if New Yorkers didn’t have enough worries, with the Weinergate at its peak (no pun intended) and all, now we have to put up with yet another
ridiculous controversy: Turns out many Puerto Ricans interviewed by a local TV station are pissed about a Coor’s Light ad featuring the copy “Emborícuate,” apparently because they say it sounds a lot like “Emborráchate” (Get Wasted)
I find it odd that this ad campaign, now in its third year, is drawing the ire of New Yorkers right now. Perhaps is the hot weather, or the fact that our city is rapidly becoming the world’s capital of sin. Who knows? In any case, this blogger -not a boricua herself- is more offended by watery beer than by any advertising copy.
Just one thing though: What’s with the line about “La celebración de la parada”? Are we back to the Weiner story? I am confused!